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Unread 2016-05-11, 07:33 PM   #1
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Default Nissan to take controlling stake in Mistubishi?

Nissan may be prepared to take a controlling interest in Mitsubishi motors, capitalizing on the latter's recent devaluation as a result of a widespread fuel economy cheating scandal.


According to Nikkei Asian Review, Nissan is prepared to purchase 30% of the embroiled automaker for 200 billion yen ($1.84 billion).

Nissan's motivations extend beyond Mitsubishi's attractive price tag. The two companies are already engaged in a joint venture to build minicars for Asian markets (Japan, predominantly). It was Nissan who discovered the discrepancies in fuel economy testing which led to Mitsubishi's admission that it had been cheating.

Since, Mitsubishi has admitted that the cheating was far more pervasive and long-standing than previously thought, potentially affecting vehicles the company has sold dating back as far as 1991.

Despite rapid and significant devaluation of its stock in the wake of the announcement, Mitsubishi was expected to weather the scandal thanks to significant cash reserves. Nissan's cash injection would further mitigate the impact and likely boost confidence in the company's ability to bounce back.


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Unread 2016-05-12, 10:47 PM   #2
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Nissan pays $2.2b for 34 percent stake in ailing Mitsubishi

Carlos Ghosn of Renault-Nissan says merger will save billions in development costs.



Antti Kautonen
After news that Mitsubishi falsified its fuel economy data on every vehicle it has sold in Japan since 1991, and the tumble in the company's value that followed, the troubled carmaker has an unlikely savior. Today, Nissan has confirmed it will purchase over one third of Mitsubishi's stock, or 34 percent. The stake is valued at $2.2 billion.

Nissan is a natural partner for Mitsubishi, and since the fuel economy scandal escalated from discrepancies in the data regarding Mitsubishi-manufactured, Nissan-badged Japan-market vehicles, it makes sense for the company to sweep in and save the day. Nissan itself is partially owned by Renault, and Nissan has a 15 percent stake in the French automaker.

Mitsubishi's chairman, Osamu Masuko says that the merger was inevitable, that it "would have happened one day" anyway, according to the New York Times. Carlos Ghosn, chairman of both Nissan and Renault, is confident they will be able to turn Mitsubishi's fortunes around. "We have the track record to make it work", Ghosn said, referring to the Renault-funded rescue of Nissan in the early 2000s. Ghosn says making Mitsubishi a part of the Renault-Nissan alliance will save billions in development costs.
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Unread 2016-05-23, 07:21 PM   #3
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save that dying brand. time for a new evo!
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Unread 2016-05-23, 07:34 PM   #4
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Nissan doesn't have a good chassis for it, doubt they want to dump that into the brand
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Unread 2016-10-20, 09:19 PM   #5
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Nissan completes Mitsubishi acquisition; Ghosn takes the helm





Nissan has completed its acquisition of a controlling stake in Mitsubishi Motors, allowing the beleaguered automaker to join the Renault-Nissan Alliance as it moves forward from a fuel-efficiency exaggeration scandal.


Confirming recent reports, Nissan chief executive Carlos Ghosn has been nominated to serve as Mitsubishi's chairman alongside three other Nissan executives. Nissan's chief competitive officer, Hiroto Saikawa, has been appointed co-CEO, while chief performance officer Trevor Mann will become MMC's chief operating officer.

"We are committed to assisting Mitsubishi Motors as it rebuilds customer trust," Ghosn said in a statement. "This is a priority as we pursue the synergies and growth potential of our enlarged relationship."

The company expects the Renault-Nissan-Mitsubishi trinity to become one of the top three global automotive groups with combined sales around 10 million units for the year. The figure is close to the production numbers achieved by the current podium finishes including VW Group, Toyota and General Motors.

Nissan plans to take advantage of the acquisition to collaborate on joint purchasing, localization, factory sharing and common vehicle platforms. Ghosn predicts the partnership could bring benefits worth $231 million USD in 2017, rising to $577 million USD and beyond in the following years.

Nissan paid the equivalent of approximately $2.2 billion USD for a 34-percent stake in Mitsubishi.






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Unread 2017-03-14, 10:41 AM   #6
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Nissan, A Benevolent God, Is Remaking Mitsubishi In Its Own Image

Photo credit: Getty Images
Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.


1st Gear: This Is How A Rebirth Begins
Last year, at the New York Auto Show, if you looked hard enough, you just might find the Mitsubishi stand. It was in the basement. Seriously, it was in the basement. When you got there, all you saw was a sad collection of would-be Toyota and Honda competitors that nobody seemed to want because everyone just wanted to buy Toyotas and Hondas. The once-proud maker of Monteros, Eclipses, and Evos was now reduced to a boring crossover thing, something else, and a forlorn Evo in the corner, ready to shuffle off this mortal coil as Mitsubishi geared up to kill it..








Clearly, Mitsubishi was in a bad way. But then Nissan swooped in, and bought a controlling stake in the company. And now Nissan is re-making Mitsubishi in its own image, according to Automotive News:
Nissan Motor Corp., the most international and diverse of Japan’s automakers, is increasing its stamp on new alliance partner Mitsubishi Motor Corp. though a new management shuffle that puts more foreigners and a woman into top executive slots.
The personnel changes, announced Tuesday, aim to align Mitsubishi’s management structure with that of its top shareholder and give it a broader outlook, Mitsubishi CEO Osamu Masuko said in a conference call. Mitsubishi will also bring onboard several Nissan executives.

And if you think it’s quite galling that an international automaker in this century would have a complete lack of women or those holding a non-Japanese passport, you’re right. Furthermore, Mitsubishi’s CEO issued a statement actually saying that the company had to “wean off from the seniority-based system.”
For those unaware, “seniority-based system” is usually the three-word collection that people scream at corporations when they want to terrify them. Promoting people because they are there, and not because they are good, is pretty much the definition of how you drive anything into the ground.
Nissan has its work cut out for it.
2nd Gear: Nissan’s Long-Time Design Chief Is Out






Speaking of Nissan, amidst all this corporate re-shuffling its long-time design head, Shiro Nakamura, is out, Automotive News says:
Karim Habib, the former head of design at BMW, has been named as global design chief for Nissan’s premium Infiniti brand. Alfonso Albaisa, currently the head of Infiniti design, has been promoted to senior vice president of global design for all of Nissan Motor Co.
Nakamura, 66, who currently serves as senior vice president and chief creative officer, will retire on March 31. Albaisa, 52, takes the reins the following day. Habib, 46, joins Infiniti on July 1.
And while it’s always great to have new blood, it’s a bit sad to see Nakamura go. During his 17 years at the top of Nissan design, the company’s come out with some of its boldest styling experiments yet. There’s been the Nissan GT-R, the 370Z (which had the courage to go smaller than its predecessor, rather than bigger), and the quirky Cube. These were all good cars that looked good as well. Damn.
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Unread 2017-04-10, 03:02 PM   #7
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Is Mitsubishi the Next Eagle? Nissan Ponders Joint Dealerships, Rebadged Renaults




With Carlos Ghosn out as Nissan’s chief executive, Hiroto Saikawa has some well broken-in shoes to fill as the brand’s new CEO. Only ten days into the job, Saikawa says he doesn’t want to stray too far from groundwork laid by his predecessor. However, both men face an interesting problem in deciding what should be done with Mitsubishi.
Ghosn loves a fixer-upper and has already decided to dedicate much of his time to bringing Mitsubishi back from the brink, now that it’s part of the Renault–Nissan Alliance. He managed to help Nissan out of its decade-long slump in the early 2000s, so perhaps he can do the same for Mitsubishi now. However, according to Saikawa, that’s going to involve carefully assimilating the struggling automaker into the greater alliance.
That could mean taking Mitsubishi by the hand and offering it European models wearing the three-diamond emblem.
Boosting Mitsubishi’s presence is an essential part of Nissan’s plan. While it is the master of producing affordable, utilitarian, and petite vehicles in Asia, ithas lost a lot of its clout in the North America. Mitsubishi sold 345,111 units in the United States during 2002 but only managed 96,267 deliveries in 2016. While that’s an improvement over recent years, it’s also nothing to brag about. Fortunately, the company hasn’t taken the same sort of beating globally.
“They are now a 1 million [unit] company,” Saikawa told Automotive News, referring to Mitsubishi’s global sales. “Easily they can grow to 1.5 million, hopefully 2 million. Having a partner [that is] a 2 million company is much better than having [one that is] a 1 million company … My first wish is that they should start growing, rapidly, and they should regain ground in the U.S. as soon as possible.”
When that sales growth occurs, odds are good that it will take place at joint dealerships. Saikawa claims that Nissan will likely take on Mitsubishi franchises whenever convenient, but what models will occupy those lots has yet to be decided.
We already know that Nissan has Mitsubishi in a production holding pattern as it attempts to figure out ways to share platforms among future models. The automaker already has an R&D team designated specifically for this task. However, Saikawa says that Nissan won’t simply hand over its current lineup.
It might allow Renault to do so, though.
Since the French automaker has no presence in America, it could theoretically rebrand a Renault Megane, Scenic, or Twingo as a Mitsubishi without any product overlap between the two Japanese brands.
Saikawa seems interested in focusing on the crossover fad by making use of Mitsubishi’s history as a builder of practical all-wheel-drive vehicles. He even likened the brand to Subaru — which is currently killing it in the North American market. Before the takeover, Mitsubishi was desperately trying to broaden its own crossover and utility lineup.
Regardless of how the alliance plans to position Mitsubishi, Saikawa is keeping the faith. “I believe they have a very strong future in the U.S. market,” he said.
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Unread 2017-05-01, 01:59 PM   #8
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Mitsubishi considers new pickup, sedan for US market




Nissan could use some of its own factory capacity to return Mitsubishi manufacturing to the US.
Mitsubishi has continued to release more details of its US revitalization strategy, which could include several new models and increased local production.

The brand's future in the US has been shrouded in doubts. After vowing in 2012 to double output from its Illinois assembly plant, the company quickly changed course and shuttered the factory by late 2015 despite growing US sales in recent years.
The company is now under the leadership of Trevor Mann, installed as its new chief executive after his former employer, Nissan, acquired a controlling stake in its scandal-afflicted Japanese competitor. The bailout raised concerns that Mitsubishi might be forced to scale back its US commitment to avoid overlap with Nissan, but the new chief executive actually plans to increase its presence in the country.
Speaking to Automotive News in a recent interview, Mann hinted that Mitsubishi is considering adding a new pickup and a sedan to its US lineup. The incoming models could be based on existing Renault-Nissan Alliance platforms, however, to minimize development costs. Plans to return Mitsubishi production to America will also presumably involve existing Nissan factories.
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"As we go forward and start to have common platforms, an alliance pickup platform would be quite an appropriate thing for us to do," he said.
Rumors point to a jointly-developed architecture that could underpin both the next-generation Nissan Navara (Frontier) and Mitsubishi L200 midsize pickups. Mann previously suggested the companies might also share a common platform when designing replacements for the Nissan Patrol (Armada) and Mitsubishi Pajero SUVs.

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Unread 2017-11-06, 09:29 AM   #9
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Next Mitsubishi Mirage to get Renault platform, new name?








Mitsubishi might resurrect one of its most storied nameplates.
The Mirage is the exception in Mitsubishi's SUV and crossover offensive. The pint-sized city car will return for at least one additional generation, and a recent report sheds insight into what we can expect from it.



British magazine Auto Express learned the Mirage (pictured) will morph into a Ford Fiesta-fighting model, which suggests it will grow in every dimension. Mitsubishi recently joined the Renault-Nissan group, so it is able to borrow the platform that will underpin the next-generation Clio scheduled to make its debut next year.

"Designing and building a bespoke platform is expensive, and the margins in the small car sector are smaller. So are we looking to use Renault and Nissan platforms in that segment? The answer is yes," affirmed Vincent Cobee, Mitsubishi's corporate vice-president and product planning head, in an interview with Auto Express.

Power will come from Renault's turbocharged three-cylinder gasoline engine, a unit also found in the smart fortwo and the Twingo, among numerous other models. Mitsubishi has previously hinted it wants to introduce an all-electric variant of the next-gen Mirage, too.

The magazine adds Mitsubishi might retire the Mirage name to signal the car's new positioning. Nothing is official yet, but the Colt nameplate used on over a dozen models between 1962 and 2012 could make a comeback.




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Unread 2017-11-14, 01:46 PM   #10
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Mitsubishi's CEO Is Open To A New Sedan And Truck For The U.S.





Mitsubishi's lineup in the United States is limited to the Mirage, Outlander, and Outlander Sport. Help is coming in the form of the Eclipse Cross and Outlander PHEV but sedans have largely been neglected.

In a recent interview with Automotive News, Mitsubishi CEO Osamu Masuko suggested that could change in the future as he still sees room for a sedan. However, the executive noted the company's strength comes from "SUVs and 4x4s" so that's where they are going to spend their resources.

Despite admitting a sedan isn't a huge priority, Masuko said becoming part of the Renault-Nissan Alliance has changed things and opened up new possibilities. The companies will begin using common platforms and powertrains after 2020 and the executive said "In that situation, I think there will be opportunities to introduce a Mitsubishi sedan in the U.S."

Masuko said there are no concrete plans for a sedan at the moment but he hinted any such vehicle "wouldn't be just a rebadge" as it would have a unique design and characteristics associated with Mitsubishi.

Given the popularity of pickups in the United States, Masuko was naturally asked about the possibility of offering one stateside. He said the company is focused on building smaller trucks for Asian and Middle Eastern countries but he would consider opportunities from within the Alliance. That could mean the company might eventually offer a version of the Nissan Frontier or Titan.
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Unread 2018-05-14, 12:44 PM   #11
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Here's What Mitsubishi Has Planned Through 2021

Is a reborn Evo part of the plan?

Mitsubishi was thrown a lifeline by the Nissan-Renault Alliance a while back, and those benefits are starteing to pay off with desperately needed new product. Motor Trend has learned, more or less, what Mitsubishi has planned for the next few years till around 2021. If you’re still hoping for a proper Evo revival, then you need to leave that thought behind right here, right now. It ain’t happening, at least not in the traditional sense. But there’s still enough new product in the pipeline to keep things interesting.



As we first reported back in March, Mitsubishi is keen to launch a new SUV, possibly with the Pajero and or Montero name. No time frame has been announced, but we can confirm work is already underway, so that’s cool. But what about a midsize pickup truck? As MT learned, that’s one of the vehicles North American Mitsubishi dealers want most, based on customer demand. If there were to be a new Mitsubishi truck, it would have to be a joint venture with Nissan, partly because the former no longer has a US-based production facility. A new Nissan Frontier is supposedly on its way, so it’s entirely possible Mitsubishi will be allowed to work with that. Then again, wouldn’t that create internal competition? Just saying.




New crossovers, supposedly with styling influenced by last year’s e-Evolution concept, are due to arrive in two or three years, and they’ll most likely be hybrids or plug-in hybrids. Speaking of which, after nearly five years of waiting, the Outlander PHEV finally hit the market earlier this year. Problem here is that it’s already almost out of date, given the long arrival date. But fear not, because a next generation Outlander is due to arrive in 2021, and it’ll be based on the same platform that underpins the Nissan Rogue. Compared to the Outlander Sport and Eclipse Cross, it’ll be longer and wider, and a plug-in hybrid version will once again be offered.



The Outlander Sport will also receive a redesign, but it’ll share a smaller platform with the new Nissan Kicks. The Eclipse Cross will continue to be slotted between the two. Not surprisingly, the Mirage hatchback and sedan aren’t going anywhere. Why? Because both are two of the cheapest and most-fuel efficient (41 mpg) non-hybrids on sale today. Starting at around $14,000, one can buy a brand new car, instead of something used. Those buyers will also be receiving a 10-year powertrain warranty. Further down the line, Mitsubishi wants to have a plug-in hybrid or pure electric vehicle for every vehicle in its US lineup alongside gasoline-powered versions.



That’s a pretty tall order considering both internal combustion and a separate electrified powertrain will be required. All told, Mitsubishi plans to launch 12 new EVs over the next six years. Could an Evo revival happen in the form a pure EV? Possibly, and we honestly wouldn’t rule that out.
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Unread 2018-07-01, 09:15 AM   #12
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Mitsubishi Wants To Be Cool Again





For the past decade, Mitsubishi has been almost an afterthought in the U.S. car buying market, fading from the popular imagination as it limped forward with older, cheap, uncompetitive cars and sank in quality rankings. But Fred Diaz, the newly-minted CEO of Mitsubishi Motors North America—now a part of the Nissan-Renault Alliance—is trying to get the brand back in touch with American buyers.


And no, before you ask, he isn’t planning to do so with a new Evo.


Instead, the company is slowly introducing a new generation of consumer-pleasing, competent crossovers and boosting marketing efforts to get them on buyers’ shopping lists. Even if Mitsubishi wanted to build high-performance street legal rally cars again, it has to start with the basics—and right now that means volume-selling crossovers.



At this point, Diaz says, it’s not about rebranding. It’s about introducing people to the brand.



“We are not a damaged brand,” Diaz told Jalopnik in a wide-ranging interview at our New York offices. “We haven’t done anything wrong, we haven’t made any big fiasco mistakes or have any black eyes [...] we just have very poor awareness as a brand.”


Diaz never said it, but a read between the lines suggests his company isn’t Volkswagen, attempting to re-earn the public trust after an emissions cheating scandal. But it has other problems, like what does that brand look like, and how does it avoid overlap with Nissan as they share technology?



Absent a halo model or enthusiast-focused vehicle, Mitsubishi has struggled to get attention in automotive media outlets. A quick look at our own “Mitsubishi” tag will show a lot of posts about historical models, some whining about the carmaker reviving old nameplates as crossovers and posts about the old Mitsubishis we loved.


And that’s fine; plenty of automakers get by without love from the enthusiast press. Most people just need transportation at a good price. The problem is, if the product doesn’t generate organic coverage, the automaker needs to build awareness itself. Mitsubishi, over the last decade, simply hasn’t.


So a big part of the company’s U.S. strategy, according to Diaz, has to be focused on marketing. That’s why the company is doing major national ad campaigns for the first time in years. Supposedly inspired by the ads of Mitsubishi’s early-2000s U.S. heyday, the first new ad campaign features an up-and-coming freestyle hip hop artist Harry Mack slings verses about the new Eclipse Cross.



It’s clever and actually contains some information about the product, but I’ll leave it to you to decide if it’s anything close to being as good as those EDM-heavy ads from the early 2000s, ones that were famous enough to get lampooned on Chapelle’s Show.


And let’s be honest: it’s not enough, in and of itself, to relaunch the brand in people’s minds, but it’s a step. And until Nissan took over, it had been a while since Mitsubishi had taken that kind of step. For around a year, Diaz says Mitsubishi didn’t even have a head of public relations.
Diaz himself came in from Nissan last year and was appointed CEO in just February. At Nissan he ran the truck division, and before that served as CEO of Ram and CEO of Chrysler in Mexico and Latin America.


The San Antonio, Texas native is a down-to-earth straight-talker, and while he lacks the flair of a Sergio Marchionne or a Ralph Gilles (or, God forbid, an Elon Musk) he makes up for it with a keen understanding of the work that needs to be done.



But ad campaigns and PR are all for nothing if the product can’t back it up. That’s the second big part of Mitsubishi’s growth plan for the U.S. Because while it’s already growing—March of 2018 was the company’s best sales month since 2007—Mitsubishi has got a lot of room to run before being one of the big players.


Central to that mission is a crossover-heavy lineup. While us Jalops would love for a resurgence to center on 3000GTs and Evos, the sad truth is that crossovers are the easy way for an automaker to make money.
“I love the passionate following for the Evo. Often, in the same sentence I hear dealers and passionate people talk about the Montero and how much they miss the Montero in the lineup,” Diaz says.



But right now, that’s not in the cards. The focus, he says, has to be on getting healthy. The newest crossovers in the lineup—the Outlander PHEV and new Eclipse Cross—have shown that there are untapped consumers willing to buy into the Mitsubishi brand. The goal is to keep that momentum up as new products roll out.
The plan is electrification for all models, maybe with hybrid versions or full-on electrics. So far the hybrids have brought in a newer, more educated, slightly more affluent buyer to Mitsubishi, Diaz said, and ones with better credit. Gone are the days when the brand would finance anyone who walked into a dealership and appeared to be breathing, he said—something that cost Mitsubishi dearly when defaults skyrocketed in the 2000s.
“We won’t make that mistake again,” he said. “Everyone here who remembers that won’t allow us to fall into that situation.”

Diaz said that future Mitsubishis will have Nissan platforms and components. But what those products will look like remains to be seen. Diaz wouldn’t comment on specific product plans, but rather described the broad strategy.
Essentially, Mitsubishi is planning seven core models for the world. Each one, he says, will incorporate the concept of “electrification for all,” though he wouldn’t comment on whether that meant fully-electric or plug-in options.
Importantly, we shouldn’t assume that all seven are coming to the U.S. The company is focused on developing a portfolio that satisfies customers across the world, but U.S. customers tend to have significantly different preferences. That means we probably won’t see all seven, as some won’t have much of a business case in our market.
The ones we do see are likely to be mostly—if not all—crossovers, as the U.S. is even more partial to the body style than foreign markets. Diaz wouldn’t say that there would be no cars in the lineup, but he sees the sedan market as a whole as continuing to shrink.
“Industry wide, I don’t think cars are ever going to be completely gone[...],” Diaz said. “[The market for sedans] won’t be huge, it will continue to drop as CUVs get more popular, but you have some people who just need basic transportation and there will always be a segment for that.”
Whether that segment would be served by Mitsubishi, though, remains to be seen. What is clear is that the crossover market is competitive and Mitsubishi is a small manufacturer without the deep pockets of Toyota and General Motors.
So Nissan seems to be Mitsubishi’s way out. Following the fuel economy cheating scandal that plagued Mitsubishi in Japan, Nissan swooped in and purchased a controlling stake in the struggling automaker in 2016.
Nissan Will Take Control Of Mitsubishi Motors

In the wake of a fuel economy cheating scandal that has rocked the Japanese automotive industry,…
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The world’s 17th-largest automaker by production, Mitsubishi now benefits from being part of the massive Renault-Nissan-Mitsubishi alliance. Of call cars sold in 2017, one in nine came from that alliance. Suffice to say, Mitsubishi is set up to benefit from economies of scale in a way it never has before.
Diaz says the company is working hard to find ways to take advantage of that. The auto industry is filled with complicated regulations, high development costs and fixed costs that need to be amortized over as many units as possible. Technology and platform sharing, at this point, is a must to stay competitive.


Having come to the company from Nissan, Diaz is well aware of how much money is on the table. Last year, he says, synergies between brands in the alliance saved the company a whopping $6.6 billion. Renault-Mitsubishi-Nissan currently has 30 different teams working worldwide to find further overlap in the business, as full integration of Mitsubishi is still in progress.


There are obvious spots where working together will benefit, especially for Mitsubishi. While Mitsubishi has invested most of its money in getting healthy and developing mainstream products, it hasn’t made much public progress in self-driving technology. Nissan, though, has poured money into developing autonomous cars, so Diaz says that’s a natural spot where technology sharing makes sense.


On the flip side, Nissan has apparently expressed interest in using the plug-in hybrid system Mitsubishi uses in the Outlander PHEV. Plus, Super All Wheel Control, the all-wheel drive system originally developed for the Evo and now used on Mitsubishi’s crossovers, may be borrowed by Nissan.


That’s in the near term, but in the future its likely that much more fundamental components will begin to be shared. He wouldn’t give a timeline, but as more Mitsubishis and Nissans come due for replacement you may start to see commonality between the brands.
He stressed that this wouldn’t devolve into re-badging, though. The CEO of the alliance, Carlos Ghosn, has done this before and Diaz is confident that Nissan and Mitsubishi can work together in the marketplace,
“The company, and especially Mr. Ghosn, has been masterful at making sure that the companies have their own brand identity,” he said.



A Mitsubishi, he added, will be “distinctly Mitsubishi” even when it shares components with a Nissan. “Badge engineering is not part of the plan.”


Though we still don’t know what will separate the two mainstream brands. Pressed for what makes a car “distinctly Mitsubishi” as opposed to a Nissan, he said they haven’t quite figured out the answer.


“We’re still trying to figure out where we want to be as we improve our awareness,” Diaz said.


There are some signs of life. The company has built momentum in our market for the first time in a decade, spurred by new products and a renewed commitment to brand awareness. And sales are up too. But the marketplace is crowded and getting more so, especially as Chinese automakers and new startups enter the fray.
Now, Mitsubishi has to figure out what it wants to be before the window closes.
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Unread 2018-07-24, 12:19 PM   #13
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Mitsubishi and “Sales Surge” Somehow Appear in Same Sentence

Speaking of nothing making sense, Mitsubishi just claimed a 36% rise in operating profits this quarter thanks to a “sales surge,” as Automotive News put it in today’s report Mitsubishi operating profit soars 36% on sales surge, cost cuts:
Operating profit advanced to 28.1 billion billion yen ($253.9 million) in the fiscal first quarter ended June 30, from 20.6 billion yen ($186.1 million) a year earlier, the company said July 24.
Parent company net income increased 23 percent to 28.2 billion yen ($254.8 million) in the April-June period, from 23 billion yen ($207.8 million) in the previous fiscal year.
Revenue climbed 27 percent to 560 billion yen ($5.06 billion) in the three months, while worldwide retail sales grew 21 percent to 292,000 vehicles.

To thank are the company’s new crossovers, the Eclipse Cross, Outlander PHEV and Xpander MPV, apparently. I’m still not ruling out the occult.
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Unread 2018-07-24, 06:55 PM   #14
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The Eclipse Will Not Be The Last Mitsubishi To Become A Crossover






Another Mitsubishi car will be revived as an SUV.
Mitsubishi turned a lot of heads when it revealed the return of the Eclipse nameplate for a new crossover. The Eclipse was once a sporty two-door coupe, but the once-cool name has now been sullied on yet another basic CUV, the Eclipse Cross. Mitsubishi needs SUVs and CUVs to stay alive, which is why cars like the Lancer and Lancer Evolution have died off. We hope the company doesn't decide to tarnish the Evo name by brining it back as a crossover, but there is another Mitsubishi model that we wouldn't mind seeing get the SUV treatment.








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We know that Mitsubishi has plans to introduce more SUVs than the current Eclipse Cross, Outlander, and Outlander Sport. According to Japanese outlet Response, the next generation Mirage will be replaced by an entry-level crossover that will share its CMF B platform underpinnings with the next Nissan Juke and Renault Captur. Despite having been refreshed in 2017, Response says the Mirage could be replaced by this new SUV in 2019 as a 2020 model.
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Unread 2018-08-02, 09:18 AM   #15
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New Mitsubishis Will Soon Receive A Massive Injection Of Style




Courtesy of the company's new Executive Design Director.
Mitsubishi was once a haven for the enthusiast driver, with models such as the 3000GT, Eclipse, and Lancer Evolution. Now the brand has shifted its focus almost entirely to crossovers, with only the Mirage as its sole non-SUV offering. We have been wishing for a Mitsubishi renaissance with the return of some of the company's cool models, but instead, we got yet another crossover which bears the name of what was once a pretty cool sports coupe. Fortunately, Mitsubishi just made an important hire that could change the company's entire brand image.





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Mitsubishi CEO Fred Diaz has placed a massive priority on improving the company's "distressed" brand image and becoming relevant again with an injection of new models (most likely crossovers and electrified vehicles). In order to meet this goal, the Japanese automaker has hired Alessandro Dambrosio as its new Executive Design Director. Dambrosio previously worked as the head designer at Alfa Romeo for eight years before joining the Volkswagen Audi Group in 2009. As Executive Design Director, Dambrosio will report to the corporate vice-president of Mitsubishi’s design division, Tsunehiro Kunimoto.






Looking back at Dambrosio's portfolio gives us confidence that Mitsubishi can start building interesting cars once again. At Fiat, he worked on the Alfa Romeo 159, Giulietta, and Mito, as well as the Maserati Gran Cabrio. After jumping ship to VW, Dambrosio worked on the Polo and Passat, Bentley Bentayga, Audi A4/A5, and TT Sportback Concept. There are some very pretty cars in Dambrosio's portfolio, so we hope Mitsubishi will give him the creative freedom to design some stunners.



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