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Unread 2015-08-26, 05:03 PM   #76
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Lenovo Mobile is going to be absorbed into Motorola




When Lenovo announced its quarterly financial results a few weeks ago, it announced that its mobile strategy would start to focus more on devices designed and manufactured by Motorola. According to a report from Lenovo Mobile Group President, Chen Xudong, it’s a lot bigger than that – the entirety of Lenovo Mobile is going to be absorbed into Motorola and Motorola executives will get to call all the shots. The ZUK label that Lenovo has recently launched will also fall under the Motorola umbrella with ZUK spearheading sales as the company’s “flagship internet brand” and Motorola will continue its sales of smartphones around the world.
This strategy makes a lot of sense given that what Motorola knows best is smartphones whereas Lenovo’s expertise has traditionally been with PCs and laptops. With Motorola’s recent release of the Moto X Play, Moto X Style, Moto G and the upcoming release of the Moto 360, there aren’t a lot of reasons not to trust Motorola, and we hope that this Lenovo-Motorola combination yields even better results going forward.
What do you think about Lenovo Mobile becoming a part of Motorola? Let us know your thoughts in the comments below.
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Unread 2015-08-31, 08:43 AM   #77
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Android Headliner: Lenovo Needs to Clear Up their Smartphone Brands






As of now, Lenovo has three brands or lines of smartphones. There’s Vibe which the company has had for a few years, and always leaves us in North America and Europe drooling over because they aren’t for sale in the EU or Americas. There’s also Motorola, which they recently bought from Google – the sale closed in late 2014. And as we found out earlier this year, there’s ZUK. Which sorta reminds you of OnePlus (in the fact that OPPO employees left the mothership to create OnePlus, and Lenovo employees left Lenovo to create ZUK), however, ZUK is still very much owned by Lenovo. They are using their factories, employees, and resources. Unlike OPPO and OnePlus. So what exactly is the difference? It’s not a regional thing, because all three brands are available in China.
We reported last week, that Lenovo is using Moto for their high-end smartphones, ZUK is their mid-range (in terms of pricing) devices, and Vibe is going to be their low-end products. But, that’s still a bit confusing. Isn’t the Moto E a bit low-end? And the Moto G a bit mid-range? What about the new ZUK Z1? That certainly seems high-end to me with 64GB of storage, a fingerprint reader and a Snapdragon 801. It’s all very confusing, and Lenovo fans and customers are going to be very confused about these three brands.
What Lenovo needs to do here is just clean it all up, fold everything under the Moto brand, as recent reports have suggested. Instead of having Vibe, ZUK, and Moto, just have Moto with different models inside Motorola. Now Motorola’s been making phones for a long time, almost a century actually. So they definitely know how to make smartphones, so handing over the keys to Lenovo’s mobile division would be a great thing. It will also make the entire thing a bit less confusing. Not to say I don’t like ZUK, but in all honesty, their name is only ZUK because it was the first .com domain that was available, and was somewhat short. It has no actual meaning, at least according to their CEO.
Look at Samsung for example. They have three brands. Galaxy, Ativ, and then there’s the Tizen brand which is just “Samsung Z”. Each one is for a different OS. Galaxy is Android, and Ativ is Windows Phone. Lenovo could do the same, and transition Vibe to Windows Phone, as they currently don’t make any Windows Phone devices, but make plenty of tablets running Windows as well as Android. It would make plenty of sense. But having three brands, and actually in their case it’s three companies, competing against each other, in largely the same markets. It just doesn’t make a whole lot of sense.
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Unread 2016-01-07, 07:45 PM   #78
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RIP, Motorola. Well, Sort Of.


The Motorola brand name will soon be phased out by Lenovo, as the company tries to unify its phone products under one name. Lenovo will be the company name on Motorola phones in the very near future, according to Motorola COO Rick Osterloh, who spoke with CNET here at CES. It’ll be a slow phaseout, but don’t be shocked if the next Moto flagship doesn’t say “Motorola” anywhere on it.
Lenovo plans to continue using the Moto line of products as its high-end offerings, so you could still have devices called Moto X or Moto G, but they’ll be Moto X by Lenovo now.


CNET reports that phones will start showing the blue Lenovo logo, but that the Motorola “M” batwing will still be used as well. So the entire image of Motorola won’t be gone, just the name.
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Unread 2016-02-22, 11:01 AM   #79
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Motorola chief Rick Osterloh weighs in on life under Lenovo

Oh, and the Moto G and E aren't going anywhere.


















Motorola's split from Google and absorption by Lenovo left many people wondering if one of the world's most interesting phone makers would get mismanaged into oblivion. Motorola president Rick Osterloh sought to clear the air with a candid chat session at Mobile World Congress, where the answer was a pretty emphatic "no."
"We've done an enormous amount of great stuff as part of a broader company," he said.







Aside from shipping devices like the Moto X Pure Edition and the Droid Turbo 2, Motorola has worked to unite product design and development teams under a single banner to make engineering processes smoother. The work is getting ready to really pay off, too -- Motorola CMO Adrienne Hayes said the convergence of Motorola and Lenovo's product lineups will happen this summer. Of course, the mashing up of two companies with similar ambitions can be tricky. Plenty of thought has gone into how branding for future devices will work, and the Motorola name will all but disappear from boxes. Pretty soon, the only telltale signs will be the "Moto moniker" and the classic "batwing" logo on phones.


Also, remember those reports that Motorola was going to discontinue the Moto G and Moto E? Those were just the result of lazy journalism. Osterloh confirmed today -- just as the company did shortly after those reports started making the rounds -- that the Moto G and Moto E would be around for "the foreseeable future" and in "similar markets" as the ones they're available in now. That might seem a little tricky considering Lenovo has low-cost Vibe phones that could theoretically eat into mid and low-end Moto sales outside the US, but Osterloh isn't fussed.


"Gap and Banana Republic have overlapping prices too," he noted. Vibe devices -- which have never really had a style of their own -- are due to get a Motorola design overhaul to turn them into phones with more of an identity.


Still, it's not clear to what extent Motorola is helping Lenovo financially. None of us could get Osterloh to breakout sales numbers, so we really can't tell if Lenovo's recent profitability was because of Motorola's contributions or in spite of them. (We're guessing the former to some extent, but man, selling phones is a rough game.)


Motorola is very firmly a mobile business, but it has also had to redefine what that means a few times over the years. Despite its mostly clear focus on phones, the company was an early developer of Android tablets -- remember the Xoom and the Xyboard? Osterloh emphatically pointed out that those days (back when the company was run by Sanjay Jha) were over, and that you won't see a Motorola tablet anytime soon. After all, there are business units inside the Lenovo mothership that are pretty damned good at making tablets already.


Motorola also dabbled in making its own smartphone accessories for a while, like the surprisingly ambitious Hint Bluetooth headset. Many of us were fond of the tiny earpiece, but Motorola's not looking to do more of them -- Osterloh called the Hint an "awesome product" but admitted it was "hard to make it a huge success".


We've seen a few mobile companies devote resources to the growing VR space over the past year, too. With VR growing in popularity and prominence, is Motorola doing to craft a mobile VR system? For now, no. Osterloh pointed at teams inside Lenovo who are already devoted to VR -- you know, the ones working with Google on that sweet, sweet Project Tango phone that'll hopefully make an appearance here.
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Unread 2016-05-26, 10:55 AM   #80
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Lenovo’s Purchase of Motorola Didn’t “Meet Expectations”





When it comes to quarterly or yearly results, it’s not always going to be plain sailing, but for Lenovo, a company that has experienced some impressive growth over the past few years, their latest results are not what they would have been expecting. In particular, Lenovo has experienced some rough seas in the mobile waters as of late, and it looks as though Lenovo is pointing the finger at their acquisition of Motorola back in 2014, flat out saying that it didn’t “meet expectations”. Considering that Motorola hasn’t been a top-tier brand in North America and elsewhere for the better part of a decade now, Lenovo might have been wrong to expect much more from the acquisition.

In the company’s official report for Q4 2015 and the full 2015 year, Lenovo had some bad news to deliver to their investors expecting great things from their mobile efforts. Lenovo refers to their mobile efforts as the Mobile Business Group (MBG) and while this includes Smart TVs, for whatever reason, it also includes Android smartphones and tablets of both the Lenovo and Motorola kind. In China, shipments for Lenovo fell a depressing 85%, which is a huge blow for the firm that had previously enjoyed an excellent reputation in their home country. Elsewhere in North America, Lenovo’s report simply states that their endeavors as “not successful”. The main takeaway from such a report however, is the fact that Lenovo openly describe their acquisition of Motorola as not meeting their expectations, citing the decline in shipments as proof. Motorola made up just 5 Million of Lenovo’s Q4 2015 10.1 Million shipments and gave the MBG $1.0 Billion in revenue.

Things aren’t looking all bad for Lenovo in the mobile world however, as the report states that Lenovo should now have “the right focus” in China thanks to their new co-president structure and the rest of the world should “maintain high growth” for the company. The report speifically named their new ZUK initiative as something that would help them stand out from the crowd and it’s clear that the firm needs their US part of the market to bounce back, and given the decline in tablet sales for everyone, this should suggest that Lenovo needs to make their phones available in the US.
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Unread 2016-09-26, 08:37 PM   #81
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New Lenovo layoffs at Moto, company has now lost over 95% of employees in four years


Speaking to Droid-life, both sources inside the company and Motorola itself confirmed today that Lenovo has conducted a brutal round of layoffs at Moto. According to DL, over 50% of Motorola's existing US staff have lost their jobs. A 20-year veteran of the company allegedly posted on Facebook that he had been laid off, so it looks like Lenovo is cutting deep at the device-maker.
One source told them that over 700 employees would be asked to leave of the over 1200 Motorola currently employs. No doubt Lenovo hopes to cut costs by integrating much of Motorola's software and hardware development into its own smartphone unit. Sensible or not, it's still rather sad to watch the once-proud brand slowly be swallowed by The Great Lenovo Monster. The lack of critical or consumer hype around the company's new Moto Z line hasn't helped matters, and while the refreshed Moto G franchise was generally well-received, it's the expensive phones that make the money, and I have a hard time believing the Z series is a runaway sales success.
A few months back, Moto's long-time head of design left the company, following CEO Rick Osterloh, who departed in March.
Motorola was quick to provide a reframe on the news, claiming the layoffs accounted for "less than two percent" of Lenovo's global workforce of 55,000... which really doesn't seem to do anything but make it obvious they don't want to talk about how badly these cuts have gutted Motorola. For its part, Lenovo plans to continue to have Motorola based in Chicago, but the number of employees at Moto are now well into the mid-three-digits.
In 2012, shortly after Google acquired Motorola, Motorola Mobility employed around 20,000 people. After these cuts, it seems that number will be closer to 500 - meaning Motorola Mobility will have lost 97.5% of its workforce over a span of four years.
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Unread 2016-11-08, 09:59 PM   #82
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Lenovo will now release all its smartphones under the Moto name


The long-rumored Moto M was released today on Motorola's Chinese site, with no indication of a North American release. Now Lenovo has announced that all future smartphones developed by the company will be branded as 'Moto' phones.
The announcement comes as part of a larger shift in leadership at Lenovo, with the company hoping to improve smartphone sales in mainland China. Gina Qiao, formally SVP of human resources, is now SVP of Lenovo's Mobile Business Group. She previously worked in marketing and strategy in the company.
As you can probably guess, this has the unfortunate effect of diluting the Motorola brand with phones designed and manufactured by Lenovo. Instead of the cohesive X, G, and E devices that made picking a phone from Motorola so easy, the Moto M is likely the first of many slightly-different lineups. Perhaps Motorola will be reduced to just a brand name sooner, rather than later.
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Unread 2017-01-18, 03:49 AM   #83
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Lenovo misjudged what it would take to revive the Moto brand











Despite releasing the intriguing Moto Z series and continuing with the popular Moto G range, Lenovo’s assimilation of Motorola into its smartphone business has not been a smooth story. Since Lenovo’s $2.91 billion purchase back in October 2014, the company had has to contend with falling smartphone sales, losing its top 3 global ranking, axing around 3,000 jobs, and posting its first annual loss since 2009. An insider look from the Wall Street Journal reveals some major mistakes and miscalculations made following the purchase.

According to interviews with current and former employees at the two companies, Lenovo CEO Yang Yuanqing’s previous success with the acquisition of IBM created “a certain aura of invincibility”and led to him making a number of strategic errors with Motorola. One of the biggest missteps taken by Lenovo was forcing the Moto brand back into China in 2015. The company left the Chinese market after being acquired by Google. Meanwhile, Lenovo already had a strong presence in the market at the time, having flirted with first place back in 2014. The theory was that nostalgia for the old Motorola brand would propel sales, so spending on marketing was not forthcoming.

However, the Moto X was only sold online and cost between $600 and $700, which was approaching iPhone prices in the country. As you may have expected, Moto releases also clashed with Lenovo’s own products, and it wasn’t long before the idea was pulled. IDC’s research suspects that only 200,000 Motorola handset sold in China in 2015. Over this period, Lenovo saw its share of China’s smartphone market decline to just 2 percent from around 12 percent just three years earlier, according to IDC.

Lenovo’s strategy for making headway in the US market also remained unclear. The Moto X Force had been designed specifically for the US market and initial advertising revenue had been boosted in the country. However, marketing expenditure was almost immediately slashed, as was spending on US product development. Motorola’s advertising budget in the US hit $21.6 million in the first half of 2015, according to ad tracker Kantar Media, however, this was never going to compete with market leader Samsung’s $187.8 million ad budget. A reluctance to invest and struggling sales eventually led to a loss of at least 2,000 jobs in the country. Furthermore, much of Motorola’s product development would end up being moved to China.

At the same time, Lenovo started up its Zuk sub-brand to compete with the likes of Xiaomi. Although this meant transferring a large number of staff to its new company, leaving few to help deal with the struggling situation unfolding at Motorola. In August 2015 the company unveiled a plan to cut $1.35 billion in costs annually and to shed some 3,200 jobs.
“We underestimated the differences of the culture and the business model,” – Lenovo Chief Executive Yang Yuanqing
Fast forward to today, Mr Yang believes that Lenovo’s smartphone business is poised for success. Lenovo moved back up to the 6th largest global smartphone brand, according to IDC, in Q3 2016. The company has also increased its global advertising budget up 30 percent for the Moto brand and plans to build on the strong reception of the Moto Z flagship series unveiled last year. 2017 will tell if this is enough to return Lenovo and Motorola to their former heights.
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Unread 2017-08-04, 04:22 PM   #84
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.st0{fill:#EC008C;} .st1{fill:#0078FF;} Lenovo switches to stock Android for all future smartphones




RIP, Vibe Pure UI




Vlad Savov Lenovo is canning its Vibe Pure UI Android skin in favor of the stock version of Google’s mobile OS for its future smartphones, starting with the upcoming K8 Note, according to an interview from Gadgets 360 with Anuj Sharma, Lenovo India’s head of marketing.
According to Sharma, the move to stock was largely motivated by the simple fact that customers were asking for the unaltered version of Android, preferring it to Lenovo’s own skinned UI. The Sharma also noted that the switch to stock would allow it to better roll out updates to the company’s line of smartphones, including an Android O update sometime after Google releases the final version of the operating system later this year.
Using stock Android going forward also brings Lenovo’s phone software more in line with Motorola’s devices (which Lenovo bought back in 2014), given that Motorola has long been a proponent of using a mostly stock version of Android on its phones since the original Moto X.
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