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Unread 2015-04-19, 11:03 AM   #1
JDLM
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Default Ben & Jerry's teams up for salted caramel brownie beer




(CNN)Beer and ice cream. It doesn't exactly spring to mind when you think of classic food pairings -- old friends such as bacon and eggs or steak and cabernet.

But Colorado's New Belgium Brewery and the folks at Ben & Jerry's are teaming up on a beer inspired by ice cream -- salted caramel brownie ice cream, to be precise.
"At this time I can confirm that Ben & Jerry's and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious," New Belgium's Director of Sustainability, Jenn Vervier, said in a statement.
Both companies have a history of social activism, and the new project will be no different, they say.
Their release doesn't say what the campaign will be all about, but Ben & Jerry's Senior Global Marketing Manager Jay Curley promises it will be "impactful."
"We're big fans of New Belgium Brewery, their values, and their fun culture, and of course their beer," he said. "We're excited for the campaign we've developed together."
The companies will announce the details later this year, and the beer is set to hit shelves in the fall.
New Belgium and Ben & Jerry's are both what are called "B Corporations," a certification issued by the private non-profit B Labs to companies that meet its social, environmental, accountability and transparency standards.
New Belgium supports sustainable agriculture, climate change and other initiatives, while Ben & Jerry's -- now a subsidiary of global conglomerate Unilever -- stays true to its hippie roots with support for environmental initiatives, fair trade efforts, marriage equality and more.
Last month, Ben & Jerry's cofounder Ben Cohen said he'd be open to the idea of a marijuana-infused ice cream someday, news that set pot fans ablaze.
But sadly for beer fans, there's no talk of a beer-flavored ice cream. Not yet anyway.
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Unread 2015-12-22, 12:33 PM   #2
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Ben & Jerry’s and New Belgium Brewing Toast to the Next Pint in their Partnership






(Photo Courtesy New Belgium and Ben & Jerry’s)

(Press Release)


WASHINGTON, D.C.—If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.


Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduce Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.


New Belgium Brewing and Ben & Jerry’s jointly pursued a partnership with Protect Our Winters, an organization founded by pro-snowboarder Jeremy Jones, to bridge the gap between the winter sports community and the necessary action to address climate change. “We wanted to partner with a business that shared our progressive values, fun spirit, and desire to take action giving fans an opportunity to act on climate. New Belgium quickly became the perfect choice,” said Jay Curley, Senior Marketing Manager at Ben & Jerry’s. A portion of the proceeds from the ice cream and the beer will benefit Protect Our Winters. Attendees at the launch event were encouraged to request action via governors in their home states to embrace Protect Our Winters and the Clean Power Plan to reduce carbon emissions.


Ben & Jerry’s and New Belgium combined forces on a Ben & Jerry’s-inspired beer as earlier announced by the brewing company in April 2015. Although the beer is just hitting markets now in October, the story made a springtime splash with the announcement of Salted Caramel Brownie Brown Ale http://nbb.beer/BenandJerrysBeer. New Belgium’s Salted Caramel Brownie Brown Ale, a limited special release, is laden with dark roasted malts, chocolaty tones and hints of vanilla. Both the beer and ice cream will be available now through the holiday season while supplies last.


“We are incredibly excited to be working with a like-minded business, creating top-notch flavor sensations and leveraging our collective efforts to bring awareness to B Corps and climate issues,” said Bryan Simpson, New Belgium’s PR Director. “Beer and ice cream are a beautiful pair, and getting to turn folks onto the work of POW makes this collaboration that much more meaningful.”
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