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Unread 2009-12-17, 02:51 PM   #76
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Alfa Romeo is not for sale, says Chairman Luca di Montezemolo

Fiat S.p.A. has denied any truth to a recent analyst report that suggested that Alfa Romeo could be bought by Volkswagen AG. Fiat S.p.A. Chairman Luca di Montezemolo puts any doubts to rest when he asserted that Alfa Romeo is not for sale “under any circumstances.”

In an interview with Reuters, Montezemolo said that the company will soon present the new Alfa that will replace the 147. In addition, he said that he sees “important opportunities” for Alfa Romeo in the US. The report that had Fiat issuing such a stern denial stemmed from analysts from the asset management fund Sanford Bernstein who said on Dec. 10 that “Alfa may not be expensive and its cars would fit on VW’s platforms.” Recently, VW bought stakes in Porsche and Suzuki Motor Corp. It had analysts suggesting that Alfa could help VW group’s Audi brand better complete with its German rivals Mercedes-Benz and BMW.


Report: Fiat has no need to find an Asian partner

Fiat S.p.A. is not interested in finding an Asian partner to match recent tie-ups by European competitors with Japanese car makers, its chairman Luca di Montezemolo said. Fiat’s alliance with Chrysler Group is also aimed at Eastern markets.

Montezemolo said that it will get a hold of China authorities to ask for help on how to market the Jeep in China. Montezemolo warns that this is a time to be careful and not take on too much especially after Fiat entered a deal to take a 20 percent stake in Chrysler. It is notable that several Asian car makers have secured several deals recently with other producers.The recent developments include Volkswagen AG’s agreeing to buy a 19.9 percent stake in Japan’s Suzuki Motor Corp. for $2.5 billion and last Monday’s announcement that Beijing Automotive Industry Holding Co.(BAIC) has bought some Saab assets.

In addition, Fiat is building a plant in China with Guangzhou Automobile, China’s sixth-largest auto producer and has a joint venture with India’s Tata Motors.

Under Fiat CEO Sergio Marchionne’s goal for a turnaround of Chrysler that was presented last October, the Jeep will be one of its international brands.

[via autonews - sub. required]
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Unread 2009-12-17, 08:30 PM   #77
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Chrysler to invest $179M in Michigan to produce 1.4L FIRE 4-cylinder for Fiat 500



Chrysler Group LLC announced today that it will debut a 1.4L in-line 4-cylinder Fully Integrated Robitized Engine (FIRE) featuring Multiair in the Fiat 500 starting in 2010. The Auburn Hills automaker will invest $179 million to launch production of the engine at its Global Engine Manufacturing Alliance plant in Dundee, MichiganThe engine produces 100-hp with a maximum torque of 95 lb-ft. A turbo version will also be made available in the near future. Chrysler says that the Multiair technology by Fiat will increase power by 10 percent while reducing fuel-consumption and emissions by 10 percent. The turbo version of the engine will improve fuel-economy by 25 percent.
Chrysler said that the investment will create up to 573 new jobs including up to 155 new Chrysler Group jobs.
“This is one more important step forward that demonstrates our intent to deliver on the promise of the Fiat-Chrysler strategic alliance and the substance of the road map we laid out in November,” said Sergio Marchionne, Chrysler Group LLC Chief Executive Officer.
Click through for the press release.
Press Release:
Chrysler Group LLC Introduces Fiat’s 1.4-liter, In-line 4-cylinder, Fully Integrated Robotized Engine with Multiair Technology to Powertrain Lineup
Auburn Hills, Mich., Dec 17, 2009 – Chrysler Group LLC will debut Fiat’s 1.4-liter, in-line four-cylinder Fully Integrated Robitized Engine (FIRE) featuring Multiair in the Fiat 500 starting in 2010. The engine, well-suited for a small car application, delivers 100 horsepower (75 kW) at 6,750 rpm and 95 lb.-ft. (129 N•m) of torque at 4,250 rpm. A turbo version also will be available in future applications. The 1.4-liter FIRE features Fiat’s Multiair technology, which significantly reduces emissions while improving fuel economy and power delivery.
The 1.4-liter FIRE features four valves per cylinder and incorporates state-of-the-art technology for Fully Variable Valve Actuation (FVVA), also known as MultiAir. Multiair is a sophisticated technology that delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to similar engines. A turbo version of the engine is also planned and will produce a fuel economy improvement up to 25 percent when compared to a V-6 engine with equivalent power.
The MultiAir system consists of electro-hydraulic variable valve actuators filled with conventional oil, which is interposed between the camshaft and each valve. A solenoid valve is energized every 360-degree camshaft rotation, regulating the quantity of oil addressed to the actuator or to a reservoir. The lift of the valve is a function of the quantity of oil addressed to the actuator, ranging from full lift to complete valve closure. Each solenoid valve may also delay application of the actuator in advance, leading to late valve opening or early valve closing.
MultiAir is exclusive for Chrysler Group in North America and is based on a series of Fiat Powertrain patents related to hardware, combustion strategies and controls that allow for full control of the lift and timing of engine valves.
In the early 1970s, robotics in assembly plants was not common. The term “FIRE” came into existence when Fiat integrated the use of robotics in the production process of manufacturing plants. Although mechanized assembly is commonplace today, the brand name FIRE has remained with Fiat’s powertrain lineup.
The 1.4-liter FIRE with Multiair is the world’s first mass production engine to incorporate such technology to control the intake valves. Dedicated components have been developed to accommodate four “bricks” (one for each cylinder), which package relevant components. MultiAir technology can be adapted to different types of engines, including Diesels for enhanced NOx control, and is planned for Chrysler Powertrain’s four-cylinder World Gas Engine and all-new Pentastar V-6.
Press Release:
Chrysler Group LLC to Invest $179 Million in Jobs for Michigan, Fuel Efficient Engines for North America
Company Is Delivering on the Promise of the Fiat-Chrysler Strategic Alliance, says Chrysler Group CEO Marchionne
A Significant Step to Grow and Diversify State’s Economy, says Michigan Governor Granholm
Auburn Hills, Mich., Dec 17, 2009 – Chrysler Group LLC will invest $179 million to launch production of an advanced technology, fuel-efficient engine for the North American market, which will be built at the company’s Global Engine Manufacturing Alliance (GEMA) plant in Michigan.
The investment will create up to 573 new jobs industry-wide, including up to 155 new Chrysler Group jobs.
The GEMA plant, located in Dundee, Michigan, will produce the 1.4-liter, 16-valve Fully Integrated Robotized Engine (FIRE) for use in Chrysler Group’s growing fleet of fuel-efficient vehicles. FIRE is a collaboration between Chrysler Group and Fiat powertrain groups and will include Fiat’s innovative advanced technologies to reduce engine emissions and improve fuel economy.
“This project further demonstrates that Michigan has the competitive business climate, infrastructure and talented workforce to compete in the global marketplace,” said Governor Jennifer M. Granholm.
“We are pleased and excited with the I-4 FIRE engine loading at GEMA. The UAW is committed to working with the Company to continue doing everything we can to ensure this new engine launch is successful.” said General Holiefield, Vice President and Director of the UAW, Chrysler Department.
Today’s announcement follows a thorough site selection review by the company and actions by the Michigan Economic Development Corporation and the Village of Dundee in support of the project.
Production of the 1.4-liter engine at GEMA will begin in the fourth quarter of 2010. The first application of the engine will be in the North American-built Fiat 500 that will go into production in 2011.
Chrysler Group has two plants at the GEMA complex, located at 5800 North Ann Arbor Road outside Dundee. In addition to the South plant which will produce the FIRE, the North Plant, opened in October 2005, produces the World Gas Engine, Chrysler Powertrain’s naturally-aspirated, four-cylinder engine family.
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Unread 2009-12-18, 10:51 AM   #78
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Chrysler’s CEO may challenge dealer arbitration bill

Part of the aftermath of GM and Chrysler entering bankruptcy was the massive termination of under-performing, or undesirable dealerships from their national portfolios. Chrysler terminated 789 dealerships, and after some uproad from the canceled dealerships a new bill has been passed to handle the potential for reinstating some dealerships.
Leftlane has been closely following the developments with the arbitration bill as it migrated its way through congress just last week, and now the bill has been signed into law by President Barack Obama.
The bill signed by President Obama would give rejected dealerships an opportunity to appeal their termination, but at an estimated cost of $12,000-100,000 per dealer. This challenge could result in reinstating many dealerships to Chrysler’s network that it does not believe are in the best interests of the company.
Chrysler’s CEO, Sergio Marchionne, said that Chrysler may challenge the constitutionality of the arbitration bill. Marchionne believes that the bill “would cause havoc within Chrysler.”
“The bill is not free of some debate on its constitutionality, ” Marchionne said.
Chrysler has not yet decided if it will take action, and Marchionne said, “We will take advice and we will also follow the lead of General Motors.”
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Unread 2009-12-21, 11:03 AM   #79
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More pics of the Alfa Romeo Giulietta appear

The Interwebs have discovered some additional snaps of the Geneva Motor Show-bound Alfa Romeo Giulietta. Although there's a full-on rear shot, these are more about details and lighting elements than taking the entire car in. The new hatch won't suffer from any lack of LED's, with an array of four in the headlights and a basket full of them in the rear taillights and third brake light.

Fiat's aims to sell around 100,000 units per year, and with five engine choices on offer at launch, the company is doing its best not to leave any potential customer out. If we're lucky, that pool of potential customers will include Americans that aren't ex-pats... Have a look at what's coming in the gallery of high-res images below.










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Unread 2009-12-22, 11:41 AM   #80
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Report: Lancia-based Chrysler model to surface at Detroit show


While General Motors and Ford continue to roll out new or updated models, the Chrysler camp remains rather silent about its future vehicle pipeline. We’ve seen hints of life in the form of the next-generation Dodge Durango, but an all-new model could be primed for a Detroit reveal.

According to Bloomberg, Chrysler is planning to show an all-new model at next month’s North American International Auto Show in Detroit. But, perhaps more importantly, the new Chrysler model s said to be based off one of Fiat’s Lancia models.

Details remain scarce, but the vehicle in question – believed to be a mid-size or small car offering — would be the first Chrysler vehicle to be penned by its new Italian ownership. Fiat is planning to integrate Chrysler and Lancia on a global scale.

At least four Fiat-based models are headed to the U.S., but three of those won’t arrive until at least late 2010. Chrysler is in desperate need of a fresh lineup with its U.S. market share dropping more than 2 points in the last year.
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Unread 2009-12-22, 05:35 PM   #81
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Chrysler to bring electric Fiat 500, hatchback concept to Detroit

Just because Chrysler won't be holding a press conference at next month's Detroit Auto Show doesn't mean that America's third-largest automaker is coming to the party empty-handed. Far from it, in fact, assuming there's truth to the rumors that the Pentastar will be showing off both an electric version of the soon-to-be-US-bound Fiat 500 along with a Chrysler-ized version of the Lancia Delta hatchback.

While the Chrysler-branded concept is said to be nothing more than a standard-fare Delta emblazoned with Chrysler's trademark chrome fascia, the electric Fiat 500 is a bit more interesting. We've heard that the automaker's erstwhile ENVI group was disbanded and assimilated into the rest of the company's product development workforce, so we're curious to see the integration of a battery-powered drivetrain into the little urban runabout. Will it be a fully-functional vehicle or just a mock-up of what could potentially be possible?

Not surprisingly, we'll also be treated to the rest of the Fiat 500 lineup, including the 500C Cabriolet (no word on bikini-clad models) and the sporty 500 Abarth. Finally, tucked into a corner of the Chrysler booth in Detroit will also reportedly be such premium Italian machinery as the Ferrari 458 Italia and the Maserati GranCabrio. Hey... if you've got it, why not flaunt it, right?
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Unread 2009-12-23, 05:43 PM   #82
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2010 Fiat 500 receives 900cc two-cylinder turbocharged engine

Fiat CEO Sergio Marchionne gave an official presentation of the long-awaited Small GasolineEngine (SGE), which will hit the market next year in the form of a 0.9 liter turbocharged, twin-cylinder gasoline unit mounted on the Fiat 500.

The engine will feature the group’s innovative Multiair technology, which controls the intake valves in order to provide the exact amount of power needed. The new unit is also clamed to offer the same performance as a larger naturally aspirated four-cylinder engine while having better fuel economy and lower CO2 emissions. Due to its layout, the engine will be 20% lighter and more compact than a 4-cylinder unit with a similar output. At the presentation, Marchionne said that it was the “maximum expression” of the concept of downsizing – offering lower consumption and emissions without having an effect on performance. Two turbine equipped versions with 80 hp and 105 hp will be made available. There will also be a more modest, naturally aspirated 65 hp verson of the engine that also features the Multiair system. In addition, there will be a compressed Natural Gas (CNG) version.


Abarth planning to launch three new models: 500 Tc, 500C and Punto Evo

Sergio Marchionne, revealed the fact that Fiat is going to present 17 new models within two years, but it appears that this is not all! The Italian manufacturer will also upgrade 13 of its existing models. Some of these models will be the 2010 Alfa Romeo Giulietta revealed few weeks ago but also 4 new vehicles from Fiat sport division Abarth: the 500C, the Punto Evo and the 500 Tc or ‘tourism competition’ a.k.a. a racing version of the Fiat 500. No words about the U.S. debut of any of these vehicles!
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Unread 2009-12-25, 12:36 AM   #83
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2010 Fiat 500 first model to get company's new 0.9-liter engine



ast month Fiat head Sergio Marchionne put Chrysler's five-year plan on everyone's plate to digest. This month he's done the same with Fiat's 2-year plan. One of the first items to come out is that the dinky Fiat 500 will get an even dinkier motor: the 0.9-liter, 2-cylinder turbocharged MultiAir gasoline engine.

Right now the smallest engine on offer in a 500 is the SOHC, inline 4-cylinder, 1.2-liter petrol with anywhere from 68 to 74 horsepower. The new unit will muster 65 horsepower in its naturally aspirated guise and 80 to 105 horsepower with the turbos on board. In addition to the reduced carbon dioxide output, the engine is lighter and more fuel efficient.

The news here isn't the output – the base three-door Fiesta, for example, has a 68-hp, 1.3-liter engine in the UK, and the Peugeot 107 has a 1-liter, 68-hp lump described as "zippy" – it's the size of the engine. While Ferrari tries to see how much power it can extract from a slightly smaller engine, Fiat, on the other hand, appears to want to see how small it can build an engine and still extract anything.
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Unread 2009-12-26, 10:26 PM   #84
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Lancia's near future to be built on Chrysler platforms



Another morsel to come out of Fiat's 2-year plan is the short term product plan for Lancia, a brand that the parent company has been accused of neglecting for quite a while. In addition to the usual refreshes and facelifts, the truly juicy bit is that Fiat plans 17 new vehicles over the next two years, and Chrysler platforms will provide the basis for four Lancias.

Next month's Detroit Auto Show is expected to host the first "new" Chrysler product: a rebadged Lancia Delta. An SUV is expected to follow sometime next year, then a midsize sedan and convertible, a luxury sedan, and a minivan in 2011. The real meat that we're still missing is how these vehicles will really be created. How much of the initiative will be badge engineering, and how much will be genuine, clean-sheet engineering.

Fiat wants Chrysler's global sales to more than double by 2014, to 2.8 million. If that number is accurate, that would mean Sergio Marchionne expects Chrysler to account for more than half of his targeted five million global sales for the entire Fiat Group by 2014 -- and that group just grew thanks to Fiat's swallowing up Zastava. Marchionne is said to be thinking about a successor because he "can't work 24/7 forever." With plans like these, we can't imagine he'll be sleeping or stepping aside any time soon.
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Unread 2010-01-04, 09:47 AM   #85
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http://www.youtube.com/watch?v=BSBN2...layer_embedded

Chrysler begins new ad campaign with nostalgia-soaked "Coming Home"

It seems people weren't getting the message that Chrysler is a new and much healthier company than it was not even a year ago. To redress the issue, The Pentastar says it has a new campaign called "Coming Home" intended to remind car shoppers that Chrysler has brought families home for decades and will (hopefully) be there to keep doing it for a long time to come.

Follow the jump to see the ad, which strikes a much more traditional note than the previous spots that got dealers in a tizzy. The official press release follows below the video.


Chrysler Group LLC Introduces New "Coming Home" Corporate Campaign

* New advertising campaign features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a different company with a new alliance partner and a healthy product plan

Auburn Hills, Mich., Jan 1, 2010 - Chrysler Group LLC introduced today a new corporate advertising campaign designed to reach out to consumers as well as the company's many suppliers and partners.

The new corporate campaign, "Coming Home," was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.

"This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together," said Olivier Francois, Head of Marketing, Chrysler Group LLC. "We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation."

The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep® vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930's Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.

The 60-second ad was created and produced by the Chrysler brand's advertising agency of record, Fallon, and is scheduled to air beginning January 1 – 4, 2010 during the following bowl games as well as the Chrysler, Dodge, Jeep and Ram brand web sites:

* Jan 1 – Rose Bowl, ABC
* Jan 1 – Outback Bowl, ESPN
* Jan 1 – Sugar Bowl, FOX
* Jan 2 – Liberty Bowl, ESPN
* Jan 2 – Liberty Bowl (Repeat), ESPN2
* Jan 4 – Fiesta Bowl, FOX

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899.
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Unread 2010-01-04, 01:27 PM   #86
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Mopar introduces Performance Appearance Package for Dodge Challenger



[I]The Dodge Challenger arguably features the most retro design of Detroit's three modern day muscle cars. Sure, the Ford Mustang and Chevrolet Camaro exhibit cues that evoke their forebears, but neither slavishly recreates a whole car from yesteryear like the Challenger does. For 2010, Mopar has announced a new Performance Appearance Package for the Challenger that adds a host of bits and bobbles to the muscle car's otherwise attractively simple design.

The new Performance Appearance Package adds a body-color hood with a scoop (no word on whether it's functional, but we sure hope it is considering its size), a body-color "Go-Wing" rear spoiler and strobe stripe performance graphics. A separate package for the interior gets you a Mopar-branded T-handle shifter, bright pedal kit (for automatic-equipped models only), bright door-sill guards, premium carpet floor mats and a vehicle cover. We noticed Mopar's use of the adjective "bright" when describing metal parts of the Performance Appearance Package, and after examining the pics can only guess that this means a shiny, chrome-like material was used.

The price for the exterior package is $1,995 and the interior package will cost you $945 if you're ordering an automatic Challenger and $780 for one with a manual. Keep in mind, none of these accessories will help your Challenger keep up with a Mustang or Camaro. That's why it's called the Performance Appearance Package: it gives your Challenger the appearance of performance without actually adding any. /I]





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Unread 2010-01-05, 08:43 PM   #87
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2010 Chrysler 300C revealed with new updates in the U.K.

Major changes have been made to the Chrysler 300C range, which will be available in four trim levels: SE, SR, SRT and SRT-8. The SE, SR, SRT levels are mated to a 215bhp 3.0-liter V6 diesel engine with 376lb ft of torque. On the other hand, the SRT-8 is coupled to a 425bhp 6.1-liter V8 petrol with 420lb ft of torque.

The entry-level SE is priced from £23,995, which is £3605 less than the current base model. However, equipment levels differ. The SE has the following standard features: leather trimmed seats, stability control, anti-lock brakes, front, rear and side-curtain airbags, heated front seats, dual zone climate control, ambient lighting, front fog lamps and front and rear parking sensors. Continued after the jump!





Another kit includes Xenon headlamps, rain-sensing wipers and 18-inch alloys. Priced from £24,995, the SR trim has auto-dimming rear view mirrors, an upgraded sound system, sat-nav and Bluetooth.

The SRT trim, which costs from £27,995, adds body colored mirrors and door handles, chrome detailing, wheel arch extensions, 20-inch alloys, sports seats and carbonfiber interior details.

With the SRT-8 trim that is priced from £41,795 (£1200 more than late 2009 figures, with the lower VAT rate), the consumer would be getting uprated brakes, a powered sunroof, plus tuned steering and suspension.

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Unread 2010-01-06, 10:29 AM   #88
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Report: Alfa Romeo Planning Trio Of Concepts For 159 Replacement




Alfa Romeo has ambitious plans for its next-generation mid-size sedan. The new car, which will replace the aging 159 sedan, will not only kick off the brand’s full scale return to the U.S. market, but according to a new report it will expand to include three different bodystyles.
Alfa Romeo has reportedly enlisted the talents of the three major Turin design houses, Stile Bertone, Pininfarina and Italdesign Giugiaro, each of which has been assigned the task of developing one of the new 159 replacement bodystyles.
Stile Bertone is to work on a hot new coupe model, Pininfarina on a convertible and Italdesign Giugiaro on the volume four-door sedan.
The move is part of Alfa Romeo’s centenary celebration, which will be taking place this year.
Not much else is known about the 159 replacement but most reports suggest it will be called the Giulia when it goes on sale in Europe late in the year. Expect the U.S. launch to kick off sometime in 2011
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Unread 2010-01-08, 12:13 PM   #89
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Chrysler Releases Specs On Fiat Four-Cylinder, New Pentastar V-6





Chrysler is revamping its powertrain lineup with technology the automaker claims will help contribute to an overall fuel-efficiency improvement of more than 25% during the 2010-2014 period. In fact, by 2014, more than 80% of Chrysler’s current powertrain lineup will undergo a complete makeover.
Of course, Chrysler will be enlisting the help of its new parent company Fiat, which recently revealed a five-year business plan that included a progressive vehicle electrification strategy.
Some of the technologies making their way into Chrysler vehicles from this year onwards include Multiair variable valve adjustments, direct injection, turbocharging and new dual-clutch transmissions.
In the immediate future, we will see a new range of four-cylinder engines make their way into Chrysler Group vehicles.
Two 1.4-liter engines will be available, one naturally aspirated and one turbocharged. Both will feature four valves per cylinder and Multiair variable valve adjustments. The naturally aspirated 1.4-liter engine will be rated at 100-horsepower and 95-pound-feet of torque, and the turbocharged unit will be rated 170-horsepower and 170-pound-feet of torque.
A 2.4-liter four-cylinder unit with Multiair technology will also be offered. It will output 190-horsepower and 175-pound-feet of torque. A turbocharged version of this engine is also under development.Chrysler’s recently announced Pentastar 3.6-liter V-6 will also start appearing in more models, the first being the 2011 Jeep Grand Cherokee due in the second quarter this year. The engine is designed to use technologies such as Multiair, direct-injection and turbocharging for future applications but in its base form will deliver 280-horsepower and 260-pound-feet of torque. Importantly, 90% of this torque is available torque from 1,800-6,400 rpm.
In addition to the new engine lineup, Chrysler will also start introduction a Fiat-sourced 6-speed dry dual-clutch gearbox. The quick-shifting gearbox is said to deliver a 10% saving in fuel consumption over a regular automatic.
Finally, Chrysler also has an extensive vehicle electrification plan that includes a hybrid Ram 1500 pickup and an all-electric commercial van.
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Unread 2010-01-11, 11:13 AM   #90
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Chrysler Lancia might be a look into the future



ou are looking at... well, no one at the Chrysler booth seemed to know exactly what this is. They didn't even have a proper name for it. But that tiny little fact will not be stopping us. You are looking at what they call a Chrysler Lancia, or more correctly, a Chrysler-badged Lanica. Specifically, a Lancia Delta with Pentastar badges. All of which begs the question: what makes a Lancia Delta?

Ah, well, we are happy you asked. On the surface it's a small crossover/tall wagon-type people mover/MPV with some fancy electronic driving aids. But that sells the Delta short, as Lancia's website is loaded with the sort of florid PR language that will warm the cockles of the most jaded car-hack's heart.

Here's a sample, "Luxury that is never flaunted: an originality that avoids useless overstatements, that always preserves elegance." Sounds keen, huh? But wait, there's more, "A concentrate of evolution, a hyperbolic expression of technology." Ooh! Good stuff. Is this car for real? Will there actually be a Chrysler-badged Lancia? Probably, but we just don't know. However, we are certain that Chrysler could really use, "A concentrate of evolution."
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Unread 2010-01-11, 05:56 PM   #91
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Looks good in black
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Unread 2010-01-11, 06:21 PM   #92
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On the original topic...I'll never understand how people get to the top of large, multinational operations without understanding the inertia of a brand. A brand in place tends to stay in place. It can be squandered over time by playing to the bottom, but you can't take a mid-market brand upscale. You just can't, because the people who buy upmarket brands won't let you. Cadillac can barely play in the space they're trying to play in. The people at Toyota got it, and they created Lexus. The people at Nissan got it, and they created Infiniti. The whackjob who tried to sell the Gucci crowd on $100,000 Volkswagens? He didn't get it. And now these dipshits who fired their US ad agency so they could run an Italian campaign with no relevance to the U.S., who now want to take Chrysler into Cadillac territory? Don't get it.
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Unread 2010-01-12, 10:12 AM   #93
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Quote:
Originally Posted by MFE View Post
On the original topic...I'll never understand how people get to the top of large, multinational operations without understanding the inertia of a brand. A brand in place tends to stay in place. It can be squandered over time by playing to the bottom, but you can't take a mid-market brand upscale. You just can't, because the people who buy upmarket brands won't let you. Cadillac can barely play in the space they're trying to play in. The people at Toyota got it, and they created Lexus. The people at Nissan got it, and they created Infiniti. The whackjob who tried to sell the Gucci crowd on $100,000 Volkswagens? He didn't get it. And now these dipshits who fired their US ad agency so they could run an Italian campaign with no relevance to the U.S., who now want to take Chrysler into Cadillac territory? Don't get it.
So you are saying Fiat is dreaming?


Someone needs to send a note to Hyundai (they are improving daily, and without a different nameplate) which imo could bite them in the ass down the road without segregation in the brand

Fiat 500 BEV



At the 2010 Detroit Auto Show today Chrysler rolled out its Fiat 500 minicar once again but this time around the diminutive hatch is sporting something very different. Labeled the Fiat 500 BEV, the new concept features an all-electric powertrain based on Chrysler’s modular electricdrive technology that’s been in development for the past several years.
Packing similar technology and performance to the MINI E from BMW, the new Fiat 500 BEV is purely a concept and there are currently no plans for production.
Chrysler is yet to reveal any details on the concept but explains that it was created in order to investigate packaging of an electric powertrain in a smaller vehicle.
In contrast, the first Fiat 500 to make it to the U.S. has already been confirmed as the EV's near-polar opposite: the 500 Abarth version, which was also on show in Detroit. With its peppy 160-horsepower output from a 1.4-liter turbo four, it'll be a great ambassador for speed, but it won't make it here until late 2010 or early 2011.
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Unread 2010-01-12, 10:48 AM   #94
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Quote:
Originally Posted by JDLM View Post
So you are saying Fiat is dreaming?


Someone needs to send a note to Hyundai (they are improving daily, and without a different nameplate) which imo could bite them in the ass down the road without segregation in the brand
Yes, Fiat is dreaming, or at least doesn't have the financial guts to do what it takes long term to get them there. But I'd say dreaming.

Hyundai is making great strides, and is making the japanese brands chew their nails, but the only Cadillac business they're stealing is for used Eldorados. I'm not knocking Hyundai, I don't think there's a more feature-packed car with a better warranty for the money, but nobody and I mean NOBODY is cross-shopping CTS with Hyundai, nor will they any time soon.

Here's the key everybody forgets about people, including themselves: People don't make rational buying decisions about big-ticket items. They make emotional buying decisions, based on how they want others to perceive them and on how they want to feel pampered in one way or another, and then rationalize those decisions with facts and features. And the people with the coin to drop on a Cadillac, the ones with real coin and not the bubble-dwellers, are NOT going to be seen in a Hyundai instead of a Cadillac no matter how good the Hyundai is. For exactly the same reason that Cadillac has such a hard time penetrating the market for luxury European cars. Closely related to the reason that domestic brands have such a hard time competing against foreign brands these days. It's NOT quality. It's fashion. It's not fashionable to own a domestic brand for which there's a foreign competitor, and the rationalization is historical quality. Current quality is not an issue. Fashion is.

It's not fashionable for the cadillac set to own a chrysler instead. It's not fashionable for the cadillac set to own a hyundai instead.

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Unread 2010-01-12, 10:53 AM   #95
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Originally Posted by MFE View Post
Yes, Fiat is dreaming, or at least doesn't have the financial guts to do what it takes long term to get them there. But I'd say dreaming.

Hyundai is making great strides, and is making the japanese brands chew their nails, but the only Cadillac business they're stealing is for used Eldorados. I'm not knocking Hyundai, I don't think there's a more feature-packed car with a better warranty for the money, but nobody and I mean NOBODY is cross-shopping CTS with Hyundai, nor will they any time soon.

Here's the key everybody forgets about people, including themselves: People don't make rational buying decisions about big-ticket items. They make emotional buying decisions, then rationalize them with facts and features. And the people with the coin to drop on a Cadillac, the ones with real coin and not the bubble-dwellers, are NOT going to be seen in a Hyundai instead of a Cadillac no matter how good the Hyundai is. For exactly the same reason that Cadillac has such a hard time penetrating the market for luxury European cars.
In all reality FIAT is using Chrysler as a gateway to get back on US soil, it was planned for years, look at the re branding already being talked about and happening. Chrysler will be a name on a FIAT vehicle.

I think that FIAT has the cash look at the other marque brands they own, but will they put that much effort into Chrysler is the key (imo)
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Unread 2010-01-12, 02:15 PM   #96
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More pictures of the rebadged Lancia Delta.
http://jalopnik.com/5445217/chrysle-...otos/gallery/1

Love the color and the design. Will definately turn a lot of heads if it comes out to the states.
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Unread 2010-01-13, 12:30 PM   #97
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Report: Alfa Romeo's U.S. launch delayed



We were getting amped up for Alfa Romeo's return to the U.S. and the chance to drive Breras and Guilietta's on our favorite roads, and then Fiat head Sergio Marchionne delivers what they call a "smackdown" at the Detroit Auto Show. According to Autocar, Marchionne says that Fiat has to show it can sell enough cars in America to make the enterprise worthwhile on its own, which we take to mean he's not content with Alfa being a critically loved but money-losing division of a profitable conglomerate. If Alfa can't prove the worth of flying to America, then it will stay grounded in Europe. We have but one word to say to this news: maledizione!
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Unread 2010-01-14, 11:38 AM   #98
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[B]Next-Gen Chrysler 300C Hiding Behind Chrysler Guido/B]

Probably because we called it the Chrysler Guido and made fun of them for having nothing, the clever folks at Chrysler inserted what looks like pics of the 2012/2013 300C into a boring video behind the Guido







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Unread 2010-01-14, 06:07 PM   #99
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Chrysler to use Fiat’s C-segment platform on future Jeep models

Future Jeep models will be using Fiat’s C-segment platform, which is used on the Alfa Romeo Milano, according to Chrysler. The platform is highly flexible, as it can be used in two lengths and takes a four-wheel drive system.

Consequently, Jeep plans to use it for lower end models, developing them both as more fuel efficient urban orientated cars and genuine off-roaders. This is similar to the way Skoda handled the Yeti. Hence, Chrysler/Fiat plans to build a production line for the platform in the US. At the Detroit Auto Show, three limited edition Jeeps are on display, with the Jeep Liberty Renegade slotting in between the Sport and Limited trim levels. Features include 16-inch wheels, a graphics package and a mildly revised interior. The Jeep Wrangler Islander has a ’surf blue’ paintwork and has 17-inch wheels and various interior and exterior graphics. The Jeep Wrangler Mountain is based on the S model and has 17-inch wheels, new style side steps, and rail guard and interior modifications such as embossed seat inserts. The three special editions will only be available in the US.
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Unread 2010-01-16, 12:10 AM   #100
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Jeep Wrangler won’t get a diesel engine in North America… yet!

Fans may be a bit disappointed that the Jeep Wrangler won’t be getting a diesel engine in North America in 2011, as Chrysler Group LLC had implied in its five-year business plan revealed on Nov. 4. By next summer, the Wranglers in North America will likely receive Chrysler’s new Pentastar V6 engine.

All Jeep Wranglers are built at the Toledo Jeep Assembly complex. Diesel fuel costs more but diesel engines offer greater fuel economy and greater torque, something that off-roading enthusiasts would definitely appreciate. Michael Manley, president and chief executive officer of the Jeep brand, said that for the moment, there are no plans for diesel Jeeps in North America, but then he wouldn’t rule it out. To guard the reputation of the Wrangler, Manley said that Chrysler intends to keep the “Jeep DNA” in Jeep vehicles.
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