Mirror Finish Polishing ~ 1-816-529-6089 ~ sales@mirrorfinishpolishing.com ~ mirrorfinishpolishing.com For the best rate on home, auto, life or business/commercial insurance call me at 888-959-0955, cell 636-734-1310 or bricehazelwood@weiss-ins.com. Never Done Garage - donewhenimdead.com Peerless Automotive Reconditioning - 1155 W. Dennis Ave, Olathe Ks, 66061 - 913-893-1201 Mark H. Epstein ~ The Epstein Law Firm, LLC ~ 913-396-5123 Wilkes Automotive ~ wilkesautomotive.com ~ 246 Marion St, Olathe, KS 66061 ~ 913-254-7171 Skandalous Inc ~ www.skandalousinc.com DIY Auto Repair Inc ~ www.diyautorepairkc.com ~ 11509 Strangline Rd, Olathe KS 66062 ~ 913-226-3806 Your advertisement here! The Law Offices of Jeremiah Johnson, LLC ~ 104 E. Poplar, Olathe, KS 66061 ~ (913)764-5010 ~ www.kcatty.com - www.johnsoncountydui.com ~ jeremiah@kcatty.com Santa Fe Body, Inc ~ 8717 Lenexa Drive, Overland Park, KS 66214 ~ (913) 894-6090 House of Boost LLC Nude? HouseofHID.com - The #1 source for HID The Print Shop KC 816.200.6694 or Ryan@RMD-Photography.com the art of tyleR ~ http://tyleR.bigcartel.com ~ TYLERcoey.com ~ MUTTtoy.com ~ MUTTtoy@gmail.com W-K Chevrolet Buick Pontiac Cadillac GMC ~ 3310 W. Broadway, Sedalia, MO 65301 ~ 800-382-5088 ~ Cell 660-553-8928 ~ dustin@wkchevy.com ~ www.wkchevy.com

Go Back   KCSR - THE Kansas City Forum > Automotive Forums > The Automotive Lounge

Reply
Thread Tools
Unread 2017-08-13, 05:48 PM   #26
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Hyundai and Genesis to Cut Product Design Cycles in Half






Automaker says its to respond to quickly changing trends


Hyundai has revealed that it plans to cut the product design cycles in half for its namesake brand and its Genesis luxury division. According to a report from Automotive News, the move is mean to help the automaker keep its products fresh and respond quickly to changing trends and newcomers to the auto industry like Tesla, Waymo and startups with financial backing from China
Luc Donckerwolke, Hyundai and Genesis senior vice president of design, and former Bentley designer says that the automaker wants to cut the time from sketches to production from three years to 1.5 years. Donckerwolke revealed to Automotive News that it’s possible to cut the design process in half partly thanks to the opening of a new design studio within Hyundai Motor Group’s Namyang facility. The new design studio will be responsible for 65 projects between Hyundai and Genesis, and will be able to work on 25 of them at the same time. However, designers for all the two brands will be separated to keep them from influencing each other. Donckerwolke also points out that his design team can cut a car’s design cycle by 30 percent. Sister brand Kia also has its own design studios within the Namyang R&D center.
Lee SangYup, another former Bentley designer who recently joined Hyundai Motor Group, states that the automakers needs to streamline its design process to speed things up. He also told Automotive News that both brands are committed to “leading by design.” The Hyundai Kona is the first vehicle to feature Hyundai’s new design language. At Genesis, the G70 sedan will be the first vehicle to feature its new identity when it debuts in September. It will be followed by a redesigned G80, which is expected before 2020.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-08-13, 05:49 PM   #27
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis Product Plans Through 2021 Revealed






Hyundai’s luxury channel to expand rapidly into multiple car, SUV segments


It took Toyota’s Lexus Division nearly a decade to grow its modest product lineup into one that occupied a majority of segments where luxury consumers shopped.
But Genesis, the premium brand recently created by Hyundai Motor, is not being nearly as patient. In fact, its brash product plan could put established Japanese and German luxury marques on their heels.
According to internal company documents seen by Motor Trend, Genesis will have three sedans, three SUVs, a sports coupe, and a dedicated electric vehicle by the end of 2021. And that’s just for starters.

32 Photos
Genesis G70The G70 compact sedan, set to be unveiled in September in South Korea, will challenge the likes of the BMW 3 Series and Mercedes C-Class and go on sale in the U.S. in early 2018.

The GV80 midsize crossover, which was unveiled in concept form at this year’s New York auto show, will arrive in early 2019. It will be quickly followed by the GV70, based on the G70 platform.

32 Photos

Then things start getting really interesting, with the return of a sporty coupe arriving alongside a redesign of the G90 flagship (after just four years on the market).
After that we will see a “crossover-utility vehicle,” which will be in addition to the GV70 and GV80 but which Genesis execs say will be sufficiently different in that it will not cannibalize sales like the BMW X6 does with the X5.
An electric vehicle, which will be on a dedicated Genesis platform not shared with Hyundai’s EV work, should arrive by 2021, as well.
The G80 midsize sedan also should see re-engineering during this period, though Genesis officials declined to give a timeframe. There also is the possibility of a shooting brake—envision a sporty wagon similar in style to the Mercedes CLS wagon—for the European market.

32 Photos

Genesis executives throw around words such as “daring” and “audacious,” and this certainly applies to the brand’s fearless approach to product launches. A complete product portfolio is essential to get onto luxury consumers’ shopping lists as a valid and credible brand, said Manfred Fitzgerald, the Genesis brand’s global boss, in an interview.
There is even talk of creating high-performance versions of Genesis vehicles to compete with the Mercedes-AMG or BMW M skunkworks brands.
And this is just what Genesis is confirming.
“There are a lot of white spots on the map,” Fitzgerald said. “We have a lot of ideas for the future.”








__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-08-17, 11:03 PM   #28
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Hyundai Confirms Plans For Genesis EV And Long-Range EV Model





Hyundai and Kia have announced plans to introduce 31 eco-friendly vehicles by 2020.

As part of a "multi-pronged approach," the automakers will offer a variety of green models with hybrid, electric, and fuel cell powertrains.

The companies were coy on specifics but confirmed they want to be "leading the global popularization of hybrid vehicles" and as part of this initiative they will offer hybrid versions of crossovers and other "large vehicles." We can also expect to see rear- and four-wheel drive models with hybrid powertrains.

On the electric side, the Hyundai Motor Group will launch a Kona EV with a range of 390 km (242 miles) in the first half of 2018. It will be followed by a Genesis EV in 2021 and a "long-range EV" later that decade. Little is known about the latter model but the company said it will have a range of at least 500 km (310 miles).

The HMG also confirmed plans to develop its "first dedicated architecture for pure electric vehicles, which will allow the company to produce multiple models with longer driving ranges."

Lastly, on the hydrogen side, the company is working towards boosting the performance and durability of fuel cell vehicles while also making the powertrains smaller and more affordable so they can be used in sedans.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-08-23, 03:25 PM   #29
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Hyundai will introduce the Genesis luxury EV in 2021


























Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to ultimately create a cleaner environment through these eco-friendly vehicles.

While previewing its next generation fuel cell vehicle, Hyundai announced its eco-vehicle development roadmap that entails a multi-pronged approach. This means that Hyundai won't focus its efforts on just one type of eco-friendly vehicle, but will create a lineup that offers various powertrain options like fuel cell, hybrid drive and electric.
Hyundai is pursuing this 2020 plan in response to the growing demand for fuel-efficient, eco-friendly vehicles around the world. As part of this road map, Hyundai will continue pursuing hydrogen fuel cell technology and will exert more efforts to strengthen its leadership in this area. The South Korean carmaker plans to achieve this by putting more focus on improving r&d works to further boost the performance and durability of FCEVs. Likewise, r&d will focus on making the fuel cell technology smaller and cheaper to allow it to be installed in smaller sedans.
As another part of this roadmap, Hyundai aims to lead the auto industry in the production and introduction of hybrid vehicles, as the carmaker plans to expand its current hybrid lineup to include sports utility vehicles as well as large vehicles. Furthermore, Hyundai seeks to develop four-wheel drive (4WD) and rear wheel drive variants of hybrid vehicles, making use of the brand’s proprietary Transmission-Mounted Electrical Device (TMED) system.
Likewise, the South Korean carmaker plans to further penetrate the electric vehicle market, where it already competes with the current IONIQ model. In addition, Hyundai will offer a diverse electric vehicle lineup ranging from small EVs to luxurious units under its Genesis. In fact, Hyundai has already outlined the planned release dates for its new electric vehicles.
For instance, Hyundai is planning to launch the EV version of its Kona compact sports utility vehicle in the first half of 2018. The new Kona compact electric SUV will have a range of around 390 km. The South Korean carmaker will then introduce to the market a Genesis luxury EV model in 2021. Then, Hyundai will launch a long-range EV that could travel up to 500 km before needing to recharge.
Furthermore, Hyundai will commence the development of its first architecture that will exclusively underpin pure electric vehicles. This new EV platform is expected to enable Hyundai to produce multiple models that could travel a greater range.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-08-25, 04:15 PM   #30
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

The men and minds behind Genesis


Two Lamborghini veterans reunite to launch a luxury marque






Manfred Fitzgerald, Genesis global brand chief, left, with Luc Donckerwolke, the brand's chief designer.




Send us a Letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

HWASEONG, South Korea -- Branding guru Manfred Fitzgerald and veteran designer Luc Donckerwolke first met nearly 20 years ago while at the Volkswagen Group. Their bosses tasked them with reviving the then-struggling Lamborghini sports car business.
Mission accomplished, they went their separate ways.

But fortune now finds the duo back together in South Korea at the helm of Hyundai's spinoff Genesis brand for an even bigger challenge: launching an entirely new luxury marque from scratch.
They haven't been shy about making waves at a flagship Korean company known for its top-down management style. Just a half-year into the job, the foreign executives are already blazing a path by defining the Genesis brand DNA.
Among their first moves will be pushing a bolder design language that departs from the two stolidly styled cars that kicked off the independent brand, the G90 and G80 sedans.

Nor does either harbor any illusions about the challenge they face in transforming a largely unknown Korean wannabe into a legitimate challenger of the world's top tier luxury makes. Genesis not only lacks the history of German rivals such as Mercedes-Benz and BMW, it also can't muster the name recognition of newer Japanese competitors such as Lexus.
"One of the biggest tasks we had at the beginning was defining really who we are," says Fitzgerald, who took charge as Genesis global brand chief in January. "Defining the DNA of this brand was very crucial."
Genesis G90

Audaciously Korean

That DNA, he says, centers around three traits: being progressive, being distinctly Korean and, fittingly for an upstart, targeting brands with a century of heritage, being audacious.
"Audacious. That's definitely one of the character traits you can feel here on every level of the company," Fitzgerald said in a July 6 interview outside the Hyundai Motor Group's global r&d center just south of Seoul. "For us, first and foremost is really getting our foot down in the right way as being recognized as a true competitor."
Getting Genesis noticed is a key reason Fitzgerald, 52, and Donckerwolke, 51, were poached by Vice Chairman Chung Eui-sun, son of Hyundai Motor Group Chairman Chung Mong-koo. As outsiders steeped in the European luxury market, they are charged with infusing that flare into a neophyte brand that dates back only as far as Nov. 5, 2015, when the marque was cleaved from its mass-market stablemate Hyundai.

The stakes are high for the entire auto group as the Genesis gambit tests new ground and sucks up valuable product development, marketing and production resources. By 2020, Genesis will introduce six models, including the G90 and G80 that arrive in the United States in August.
Fitszgerald said the goal "is being recognized as an authentic and relevant global luxury brand. We have some expertise in that field to bring to this."

Fitzgerald and Donckerwolke cut their teeth at the extreme end of the superluxury market, repositioning the uber-expensive, ultrachic Lamborghini brand.
The dapper, circumspect Donckerwolke arrived there in 1998, while the outgoing, focused Fitzgerald joined him the following year.
It wasn't an easy time for the sports-car legend. Donckerwolke described turn-of-the century Lamborghini as "just an r&d department making prototypes and selling them to the clients" without the backbone of its own marketing or design departments.
That's where Fitzgerald and Donckerwolke stepped in, staging a rapid revival, says Karl Brauer, senior director of automotive insights at Kelley Blue Book.
"Lamborghini was sort of a caricature of itself in 1999," he said. "The cars were gaudy, even by Lamborghini standards, and not particularly compelling from a performance or quality standpoint. It took VW's coffers, along with capable managers like Fitzgerald and Donckerwolke, to make Lamborghini great again."
But the two face a tougher task at Genesis, Brauer warned.
"They will have to convince buyers that Hyundai can make a worthy Lexus alternative, which is even harder than fixing a formerly Chrysler-controlled Italian supercar brand," he said. "Hopefully, Hyundai is in it for the long haul, because that's what the company is facing, no matter how good Genesis is. We're talking a 20-plus-year time frame."
Donckerwolke was initially hired to lead design at the Hyundai brand, a position he still holds. But later he was appointed chair of Genesis design as well under a newly established Prestige Design Division. During his long career at the Volkswagen Group, the Belgian stylist oversaw design at Audi, Bentley, Lamborghini, Seat and Skoda.
Fitzgerald, an American, left Lamborghini in 2011 after 12 years at the company and eventually set up his own consulting practice.
Both leaders have weekly meetings with Vice Chairman Chung Eui-sun, who takes an active interest in Genesis as a kind of personal project.
"He's involved with all the decisions," Fitzgerald said.
Design departure
Changing design direction has been one of the biggest decisions.
The decision to switch gears so soon after the brand's launch was a bold departure for a new venture that already had two cars under way, including its top-shelf flagship, the G90.
The G90 and G80 designs were frozen before Fitzgerald and Donckerwolke arrived.
But Fitzgerald and Donckerwolke were given veto power over everything starting with the G70 sedan coming next year, and they already are swiftly shifting course. Aside from the G70, a BMW 3-series rival, Genesis also has a coupe and two crossovers in the pipeline.
"If the design does not resonate with the customer, guess what? He doesn't even have to try the car," Fitzgerald said. "We live in a very visual world. And that matters."
The new looks will cue off the aggressively planted, long-hooded, low-slung New York Concept sedan that won rave reviews at the Big Apple's show in March.
Genesis will benefit from already having a platform that allows dynamic rear-wheel-drive proportions, said Donckerwolke. Key to the look will be:

• Short front overhangs
• Long wheelbase
• Long rear overhang
• A further developed "crest grille"


• A descending "parabolic curve" character line
"We are sporty, yet elegant," Donckerwolke said. "We are not conventional in our architecture. We have no ballast of the past. We are absolutely free to define our identity."
"One of the biggest tasks we had at the beginning was defining really who we are. Defining the DNA of the brand was very crucial." Manfred Fitzgerald



Not trying, but doing
But having no past may also be the upstart's biggest challenge.

Genesis' past is still firmly rooted in Hyundai, a brand that is still seen as a value proposition in the U.S. market, says Jessica Caldwell, senior auto analyst at Edmunds.com. Indeed, Genesis vehicles will be sold alongside Hyundai in U.S. dealerships, at least initially.
"Once the market has identified a company as a value brand, that stigma is hard to shake, and corporate images take a long time to transform," Caldwell said. "This will be a struggle for Hyundai as they try to introduce a luxury sister brand."
Fitzgerald and Donckerwolke aim to mold a new Genesis identity through being authentically Korean and through being progressive in styling and technology.
The Korean character will show through a sense of harmony, balance and humility.
"It's not about having a sticker of a Korean flag somewhere," Fitzgerald said.
On the technology front, he said, Genesis will "always be on the outlook for the newest, the latest, the most meaningful technology." That means complements of electric and hybrid drivetrains down the road, and possibly even a hydrogen fuel cell, he said.
Some kind of eco-drivetrain option is likely by 2020, Fitzgerald said. But because electrification is a must-have across the industry, that will increasingly become a less potent brand differentiator, he added.
In the home market, it seems to be the right formula.
For the first six months of the year, Genesis sold 17,000 units in South Korea, already exceeding the target of 14,000 for the full year.
Genesis' blitz of building a full six-nameplate lineup in just five years should put to rest any doubt that the company isn't serious -- or audacious, Donckerwolke said.
"It gives a certain dimension to the brand, which helps the perception as an authentic luxury brand," he said. "You're believable. You're not just trying, you're just doing it."
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-08-27, 01:41 PM   #31
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Something went wrong. Please make sure you added the video correctly.

Video URL: http://www.youtube.com/watch?v=_uhEoHe0TYM
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-08-28, 12:27 PM   #32
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Something went wrong. Please make sure you added the video correctly.

Video URL: http://www.youtube.com/watch?v=Cu5SOeUCu7A
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-09-06, 11:19 AM   #33
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-09-07, 12:47 PM   #34
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Something went wrong. Please make sure you added the video correctly.

Video URL: http://www.youtube.com/watch?v=V7MzjL_8QhQ

Canada Only
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-09-07, 02:27 PM   #35
Scooby24
Super Moderator
 
Join Date: May 2004
Location: Olathe
Posts: 51,834
Post Thanks / Like
Thanks (Given): 50
Thanks (Received): 697
Likes (Given): 361
Likes (Received): 3993
Dislikes (Given): 27
Dislikes (Received): 40
Default

Not to sound too snobby, but they have GOT to break these brands up, yesterday.

I had a very bad service experience at McCarthy Hyundai of Olathe. Their service department is very small, crap waiting room, with the tech looking like they are working in a small independently owned service garage.

So I went to Shawnee Mission Hyundai. The bays are overflowing with sonatas and elantras. The advisers are wearing body suits that look like Dickies.

How is this supposed to be a luxury brand surrounded by sub level service/dealerships?
__________________
-Greg
'18 Forester XT Touring
Scooby24 is offline   Reply With Quote
Unread 2017-09-18, 09:30 AM   #36
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis cars won't get N treatment











Contrary to previous claims, Hyundai’s new N performance division won’t be tuning models from Genesis anytime soon.
That’s the word of Genesis boss Manfred Fitzgerald.
“I don’t think so right now,” he told Motoring when quizzed about an N-tuned Genesis at this week's launch in Korea of the G70 sport sedan.
Fitzgerald, a former Lamborghini executive, went on to explain his reasoning. Basically, he sees electrification equalizing performance among brands, thus making factors such as acceleration and speed less of a differentiator in the future.
“Performance will not be on the same forefront of differentiator as it is today for ICEs [internal combustion engines],” he said. “Everybody is capable of doing an electric motor and putting it in a car, so the performance values will almost be the same.”

Manfred Fitzgerald
Enlarge Photo

You only need to look at the countless videos of Tesla Model S sedans putting supercars to shame at the drag strip to understand Fitzgerald’s thinking.
Of course, high-performance cars aren’t only about acceleration. Fitzgerald is aware of this but sees the market shifting, with environmental concerns and technology taking precedence over performance.
“I’m just looking forward to the future and I just don’t believe that [performance] will still have the same power and same meaning as it did [in the past],” he said.
Fitzgerald said that Genesis’ future lies in electrified cars. He said Genesis is working on two dedicated platforms from which various electrified models, including electric cars, can be spawned. These new models are expected to start appearing after 2021 or ’22.
The good news for enthusiasts is that the performance of electric cars in particular will only improve with time. Fitzgerald said battery weight is what’s holding back electric cars as the performance cars of the future and that engineers at Hyundai are seeking ways to eliminate the issue.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-10-09, 12:00 AM   #37
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis Is Working On Opening Dedicated Showrooms




An upscale brand demands upscale showrooms. And that's just what Genesis has in store (so to speak).

Though spun off from the Hyundai brand two years ago, Genesis models (like the $68,000 G90) are still sold out of the same dealerships as $14k Accents.

That's all set to change, however, by the end of this decade. Speaking with Autonews, the brand's US general manager Erwin Raphael outlined the need for separate dealerships.

"The reality is, many, many luxury customers tell us they love our products, they're amazing, but I'm not going into a Hyundai store to buy it," said Raphael. "It's really hard to have the two cultures cohabitating.”

So the brand is currently writing the playbook that will see it establish stand-alone Genesis dealers across the country. That will mean a reduction in quantity, but an increase in quality.

Currently any of Hyundai's 835 dealers across the United States can sell Genesis models, though selling the larger G90 has required a showroom-within-a-showroom (in which only 352 dealers have invested).

Though he didn't outline an exact figure, Raphael said that the number of dealers selling Genesis models will be “substantially” reduced. The brand is currently scouting locations in individual markets to build fresh showrooms (rather than renovating existing ones).

The process is earmarked to wrap up by the end of 2020, by which time Genesis vehicles will be sold only out of dedicated showrooms, and no longer out of Hyundai locations.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-10-10, 11:23 AM   #38
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Hyundai To Give Genesis Its Own Dealerships


This is important if the Genesis brand wants to succeed.
The Genesis brand is shaping up to be a real competitor in the luxury car space. We doubted Hyundai when it first launched the Genesis and Equus, but the company is moving in the right direction to dump its old "cheap car" image. The brand is gaining traction thanks to the recently revealed G70, but still has a long way to go before all of its problems are gone. For starters, Genesis cars are still sold at regular Hyundai dealerships. This is a big problem for several reasons, but Automotive News reports that company intends to fix this issue.



The report claims that Hyundai will spinoff the Genesis brand with its own dealerships by 2020. Genesis General Manager Erwin Raphael said that the brand will establish shop standards by the end of the year that will help the transition. "The reality is, many, many luxury customers tell us they love our products, they're amazing, but I'm not going into a Hyundai store to buy it," Raphael said at the launch of the G70. The truth is that people who are spending anywhere from $40,000 to $70,000 on a Genesis do not want to have the same buying experience as someone who is shopping for a sub-$20,000 Hyundai Accent.


When people walk into a dealership to buy a non-luxury car like a Hyundai, Ford, Chevy or Honda, they are asked questions like "how much do you want your monthly payment to be?" and "what can I do to get you out the door in this car today?" These are cheesy questions that aren't befitting of a luxury automaker. You don't see many Lexus or Porsche dealerships hounding customers to run their credit before a test drive. Genesis currently has a confusing sales network where 835 Hyundai dealerships can sell the G80, while only 352 have opted to sell the G90, which requires a special show-room-within-showroom.




By 2020, the Genesis brand will expand to six models, and there will be a better excuse to have a standalone dealership. We think that this is a smart move, and one that should give the Genesis brand some much needed prestige.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-10-31, 11:56 AM   #39
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Hyundai recruits another BMW engineer for Genesis






Rahman is tasked with helping to improve the performance and quality of Genesis cars.




Send us a Letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
TOKYO – Hyundai Motor Co. has recruited another BMW engineer, this time to lead vehicle architecture development at the Genesis luxury brand as the upstart marque begins to expand its lineup and target international rivals from Germany.
Fayez Abdul Rahman was appointed vice president of Genesis architecture development to set vehicle specifications on everything from electronic systems to user experience from the early stages of product planning, the company said in a news release Tuesday.

A key focus will be improving the performance and quality of Genesis vehicles, Hyundai said.
Rahman, 58, is a German national who previously led concept and platform architecture development for several model lines at BMW, including the 7 series, X models and high-performance M brand vehicles.

The appointment comes as Genesis plans expand its three-sedan lineup to six nameplates by around 2020, next through the addition of crossovers.
Rahman lands at the Hyundai Motor Group following the arrival of Albert Biermann, a former boss of BMW's M performance line. Biermann now leads performance and high-performance vehicle development for the Hyundai, Kia and Genesis brands.

The new vehicle architecture development process applied by Rahman will gradually be applied to other Hyundai Motor Group vehicles, in a move to make its cars more competitive against those of Europe’s leading premium manufacturers.
At BMW, Rahman was most recently responsible for M Equipment, M sport packages, M performance vehicles and BMW Individual for all BMW product lines and vehicles.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-11-27, 04:22 PM   #40
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis Design Boss Promises No Audi Russian Doll Syndrome



Translation: they won't look the same.
Look at any Audi: it’s almost impossible to mistake it for any other brand. Problem is, Audis look way too much like other Audis. Call it the Russian-doll syndrome. This design philosophy has long been criticized for lack of creativity, and Genesis has no intention of following suit. Speaking to Car and Driver, newly installed Genesis design chief Luc Donckerwolke pledged “There will be no Russian-doll syndrome (in future models). We will not have such a strong similarity between generations, so that people will actually know what the car is.



But the theme will be the same. What’s ironic about Donckerwolke using the phrase “Russian-doll syndrome” is the fact that he formerly worked at VW Group. In fact, he spent most of his career there, serving as design boss for Lamborghini, Seat, and Bentley. Point being, by using the “Russian-doll” comparison, he was taking a direct swipe at Audi, another brand from his former employer. As for the newly unveiled Genesis G70, that wasn’t Donckerwolke’s work because the design was already finalized by the time he arrived. He’s a fan of the G70, saying it’s a “sexy car with ideal proportions,” but Donckerwolke’s first Genesis design showing was the GV80 SUV concept the debuted in New York back in April.

His goal is to convey “athletic elegance,” evidenced partially by the concept’s rear-wheel-drive proportions. Note its short front overhang, long rear overhang, and muscular curves throughout. Will the Genesis brand ever have some sort of signature styling? Yes, and Donckerwolke revealed that the “quad (head and tail) lights will become our signature.” Future front grilles won’t have a hexagonal shape but, instead, the look of a crest, exactly what’s on the concept. Donckerwolke has a lot of work ahead of him as Genesis aims to launch three new vehicles by 2020. The current G80 and G90 are already aging fast, so no doubt facelifts aren’t too far off.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-11-28, 10:10 AM   #41
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Hyundai Dealers Furious Over Genesis Split





Hyundai has big plans for its Genesis brand – not only a slate of new models, but a completely new dealer network. And its current dealers are hopping mad over the prospect of being excluded.

Genesis models are currently sold out of mainstream Hyundai dealers across America, roughly a third of which (totaling some 352 dealers) have invested in staff and facilities upgrades in order to sell the top-of-the-line G90.

The automaker is preparing, however, to slash that number down to about a hundred dedicated showrooms. This means that most of the dealers already selling Genesis models will be cut out of the loop.

Automotive News reports that the issue came to a head at a conference of Hyundai dealers in Dallas earlier this month, where several dealership owners got up and left en masse – ostensibly in order to discuss privately, later rejoining the meeting.

"Both the company and the dealers are in complete agreement that this is critical for the success of the Genesis brand and the dealer body,” a Hyundai spokesman told Automotive News, declining to comment on the incident. “At this particular meeting, during a conversation on the Genesis brand, the dealers asked to have further discussions on the topic, which already are taking place.”

The automaker is preparing to roll out the new G70 to slot in below the G80 and G90 sedans, along with a coupe and three new crossovers.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-11-28, 10:18 AM   #42
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis targets Lexus

Hyundai's new brand promises new style and value for luxury buyers.










Genesis, Hyundai’s new luxury division, has set its sights on established players Lexus and Jaguar when it arrives in Australia in early 2018.
The South Korean brand is set to begin selling its G70 mid-size sedan and G80 large sedan, an update of the car formerly known as the Hyundai Genesis, by April 2018.
Hyundai has appointed former Lexus executive Peter Evans as general manager for Genesis Australia and he believes his new brand can take on his former employer.
Asked if Nissan-owned Infiniti, the last luxury brand to launch in Australia, was the first target Evans was dismissive of the brand that has only sold 675 vehicles in 2017.
By contrast Lexus has sold 7688 new vehicles and Jaguar 2220 new models in Australia according to the October sales figures.
Evans believes Genesis’ focus on styling will be a crucial factor in its success down under.
“I don’t want to sound too arrogant but I think we should be targeting the Jaguars and Lexus of this world rather than Infiniti,” Evans said. “Because Infiniti is almost an object lesson in not achieving what they set out to achieve. It’s been a struggle for them for a whole bunch of reasons… But I think we’re starting at an advantage over them, in that our cars are not quirky and quixotic in terms of their styling. They are more the outcome of the likes of [Hyundai design boss Peter] Schreyer, [Genesis chief designer Luc] Donckerwolke and we’ve now got [Alexander] Selipanov from Bugatti. We’ve got a couple of really good Korean designers. We’ve got the design studio in Fountain Valley [California] down the road from the world headquarters. I think that’s paid dividends in the proportions of our cars and the lack of affectation of some of the styling elements.”
Genesis will launch with only two sedans, despite the current popularity of SUVs, but Evans said the company is taking a long-term approach to building its brand in Australia.

Evans said the priority for the first two models is to establish the sales network for the brand and create a new customer service experience, including plans for a concierge-style scheme to service vehicles. So Evans is unfazed by the prospect of launching a new brand without SUVs on offer.


“It depends what your targets are in the first couple of years,” he said. “We don’t want to be hard target driven, we want to be customer satisfaction and experience driven. We’ve got cars for a couple of years but [Genesis global boss] Manfred [Fitzgerald] in New York, and more recently [Genesis USA boss] Erwin [Raphael], talked about rolling out three SUVs - a large, a medium and a small. Therefore, we know the timings of those, we know what the product look likes, so we’ll be building our customer base, an experience [and] our own experience with luxury cars in time for the SUVs.”
Evans also hinted that the company could extend its warranty beyond the expected five years, saying: “We might even go further, who knows.”
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-12-12, 11:05 AM   #43
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis aiming for 85 to 90 stores


LOS ANGELES — Despite lingering tension over the impending split of the Genesis and Hyundai retail networks, dealers understand that for Genesis to be profitable, it can have only a limited number of stores.
That's according to Brian Smith, who joined Hyundai Motor America in October as its first COO since 2007. Smith confirmed to Automotive News that Genesis is aiming for just 85 to 90 stand-alone stores next year, some of which could be awarded to dealers outside the current Hyundai network.
"The dealers are very aware of the fact that in some markets, there may not be a Hyundai dealer who wants to build a stand-alone, separate facility with significant customer service amenities that are required in a luxury brand," Smith said on the sidelines of the Los Angeles Auto Show last month.
Hyundai Motor America plans to tell dealers by year end which markets it has designated for stand-alone Genesis stores, Smith said. The automaker will begin selecting dealers at that time, with that initial expectation of 85 to 90 stores.
"It could grow beyond that, or it may be that we find out that we're servicing the market really well at 85 to 90," Smith said.
Regardless, the ultimate number will be considerably lower than the roughly 350 Hyundai outlets that currently sell Genesis vehicles.
Squaring those numbers has been a contentious issue, one that came to a head at a dealer council meeting in Dallas in November. Dealers briefly walked out of discussions with brand executives amid frustration with the decision to open Genesis points to non-Hyundai dealers. They eventually rejoined the meeting, which continued as planned, sources told Automotive News.




"It was a day and a half of a great discussion on all of the concerns they had, all of the things they were able to address," Smith said. "The Genesis bit was the one piece that ended up getting talked about for obvious reasons, and it wasn't even all negative."
The automaker also must make a decision on another key tension point: whether Hyundai dealers who sold Genesis vehicles in the past — some of whom invested in special showroom improvements — will be allowed to service them in the future and participate in that revenue stream.
The arrival next spring of the Genesis G70 — the first new product designed specifically for the Genesis brand and one with significant volume and profitability implications for the automaker and its retailers — has Hyundai Motor America feeling the heat to reach a quick resolution, Smith conceded.
"It would be nice," Smith said. "I think we'd like to have stand-alone facilities that are available when the launch of the Genesis brand happens [with the G70], but you know we'll probably have to make some exceptions along the way."
Smith says one of the key reasons he was attracted to the automaker after 35 years with Toyota and Lexus was the strength of the Hyundai and Genesis products due in the coming years.
That includes a spate of new and redesigned crossovers, the launch of Hyundai's N performance brand and the expansion of the Genesis line into crossovers. The new-product onslaught will help resolve many of the other issues facing the automaker, Smith said, particularly sales growth, profitability and vehicle supply more closely matching demand.
The Genesis retail network will be launched with the arrival of the G70 in the spring of 2018.

Hyundai brand sales, excluding Genesis, are down 15 percent through November, though the automaker attributes much of those losses to decreased fleet business.
Smith is confident the brand will see healthy sales growth in 2018 and that his prior experience will serve him well with Hyundai's dealer body.
"I've run dealer councils forever, and to me, the most important thing about a healthy company is a great business partnership with the dealers," Smith said. "So I view that as an opportunity for me to use some of my strengths."
Dealers, in turn, are encouraged by Smith's arrival from Toyota, an automaker with a long history of stable relations with its dealers.
"Brian brings a wealth of experience to Hyundai and has spent a good portion of his career in the regions, so he has deep knowledge of what an OEM has to do to have a successful dealer body," said Andrew DiFeo, chairman of the Hyundai National Dealer Council. "He has already demonstrated listening to the dealer voice is a top priority for him."
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2017-12-13, 10:49 AM   #44
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

TEN: Auto Enthusiasts on Luxury | Presented by Genesis



Something went wrong. Please make sure you added the video correctly.

Video URL: http://www.youtube.com/watch?v=S9wgBRbvB5g
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2018-01-08, 10:35 AM   #45
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

The World's First Dedicated Genesis Showroom Goes All Gangnam Style




Launching new vehicles is complicated enough. Launching an entirely new brand is another matter entirely. But that's the process in which Hyundai finds itself right now with its Genesis brand.

It's already revealed the new G90, G80, and G70, and will have many more to come. But now it needs the showrooms in which to sell them. And this is what they'll look like.

What you see here is the first dedicated Genesis showroom, which the automaker itself will open in June in the swanky Gangnam district of Seoul. With 14,000 square feet of floor space, the two-story facility ought to serve as the blueprint for the dealerships it'll franchise around the world in the coming months and years.

So what does it entail? For starters, it's not all glass. Hyundai has gone for a more intimate environment: “a private and personal setting that enhances the interaction between the customer and the product.”

The vehicles are on display, of course, and there are further displays showing the colors and interior options available for order. There's also a “Launch Bay” that serves as the starting point for test drives, with an augmented/virtual reality guide to help drivers embark on five different test routes around the South Korean capital: Urban Green, Urban Highway, Dynamic, K-Road, and Short Course.

The whole space is bathed in soft ambient light panels (instead of glare-inducing spotlights), perfumed with the brand's signature scent and serenaded by its signature sound – which, we gather, is not that infuriatingly catchy K-pop song that was all the rage a few years back.

“The Genesis brand is a promise – a promise of a new way of automotive luxury,” said brand chief Manfred Fitzgerald. “Genesis Gangnam is the physical embodiment of that promise and how we serve our clientele. Customer experience is vital and we will now work on a global scale to bring many of the aspects of our brand’s flagship store to customers around the world.”

Photo Gallery

__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2018-01-17, 09:56 AM   #46
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis to offer best-in-class ‘customer experience and service model’Unlimited warranty also on the cards












The upcoming launch of the Genesis luxury brand will bring some new and innovative ideas to the segment to help entice buyers away from the traditional European manufacturers and Lexus in favour of the South Korean brand, with best-in-class customer experience.
Ahead of its launch in April, the chief operating officer of parent company Hyundai’s local division, Scott Grant, said that a great deal of the business fundamentals are still not finalised, however it is evident that the brand will need to lure buyers not just by its products, which consist of the G70 and G80 sedans – the latter currently on sale as the Hyundai Genesis – but also by the quality of its customer service and other initiatives.
“[The] final position on Genesis is not 100 per cent clear as far as Australia is concerned,” Grant said.
“Whilst there are commitments to right-hand drive, the exact business for Australia is in the final stages of approval. The final agreement with launching what you would know as G80 and G70, but at the moment we are not in the market selling those.”


It still remains unclear whether Genesis will have separate dealerships from Hyundai or if the brand will launch its cars inside the parent brand’s existing showrooms to start with.
“We haven’t made that final decision, it’s a Hyundai Motor Company global initiative and it’s a global sub-brand as you know, with development in North America and other places and there is some high aspirations in how to position that brand and Australia needs to comply with that in terms of customer service levels and the proposition that we provide to customers in the market, and whether that’s done in the dealer channel [or elsewhere].”
Grant mentioned warranty may be one of the points of difference, hinting that an unlimited warranty may even be on the cards, beating not just the Germans and their three-year period, but also Infiniti and Lexus with their four-year/100,000km warranties. As for the price, that is still to be determined, and there are two schools of thoughts being debated internally.
“One of the arguments we are wrestling with internally is whether we come to market with a value proposition that is a traditionally Hyundai-like, or do we try and position this product to comparable [models] in terms of spec and quality [then] pricing is a bit more of a match for the opposition, and we control the volume in that sense… maybe Genesis is only built to order.”

Above: Hyundai Genesis (Genesis G80)
Infiniti’s woes in the market have not dampened enthusiasm for the Genesis launch in Australia, however, Grant was keen to point out that Genesis product needs to compete against its European rivals on merit alone, without the aid of any additional incentives or price differentiation.
“The product needs to stack up on its own, but we intend to provide a customer experience and service model that is equal to if not better than in our industry.”
Genesis will follow its launch in April with additional models, including SUVs, in the near future.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2018-01-17, 09:57 AM   #47
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis luxury cars coming April


Hyundai's new prestige brand finally ramps up for local launch – and it won't be an Infiniti fiasco, insists the importer

Can Korea legitimately take on Germany in the prestige car segment with its Genesis challenger brand?
We’ll know soon enough, with company executives earmarking April or May 2018 as the launch date for the newest luxury car brand in Australia.

Hyundai appears to have landed an uppercut or two on the chins of a couple of European brands in the hot hatch segment with the i30 N and now it’s taking aim at the likes of BMW, Mercedes-Benz and Audi with the Genesis luxury brand.
The Genesis G70 will kickstart the brand’s launch in Australia “We’re hopeful in the next month or so we might get a final agreement and move forward with launching the G80 and G70,” said Hyundai’s chief operating officer, Scott Grant.
Hyundai Australia’s PR chief Bill Thomas told motoring.com.au: “Nothing’s definite in this game but it’s very likely to be a second-quarter launch for the Genesis brand, around April-May.”
Related Articles


Kia Stinger GT v Genesis G70




Genesis G70 Sport 2017: Video Review





The Australian operation will kick off proceedings with two rear-wheel drive sedans, the mid-size G70 and large G80, which was previously sold here as the Hyundai Genesis. These will be followed by a premium SUV in a few years, one of two SUVs planned to arrive before 2020.
Hyundai is confident it has what it takes to become a genuine contender in the luxury car segment and although company execs are refusing to make sales predictions, the Korean importer insists it won’t go the same way as Nissan’s luxury brand Infiniti – into relative obscurity.
Genesis appears to be crafting upmarket cabins, this one the G70 After more than five years in the market, Infiniti’s annual sales in 2017 totalled just 776 — almost four per cent less than in 2016. Meantime Lexus sales for the same period came in at 8800 (down 2.5%), while Mercedes-Benz Cars topped 37,000 sales (up 3.1%), beating out BMW (23,619 — down 15.7%) and Audi (22,011 — down 9.3%).
“We’ve studied the Australian market. We’ve looked at Infiniti and Lexus with some degree of focus and more broadly looked at the BMW and Mercedes positioning over time,” said the Hyundai COO.
“But globally we’ve looked at Ferrari and Lamborghini models and how they operate. What we’re trying to achieve on a global basis is a little bit different,” said Grant, adding that the idea is to offer one less vehicle than what the market demands.
Genesis must effectively communicate its customer experience, which motoring.com.au understands to be quite different to what rivals offer, with distinctive warranty and servicing programs. Expect other surprises when details emerge, too.
Hyundai’s luxury brand Genesis has a few tricks up its sleeve The company claims it hasn’t settled on a retail model yet – whether it sells Genesis cars via standalone dealerships or within existing Hyundai showrooms. Or possibly even online.
“Whether that’s done through a dealer channel or a non-traditional channel is just one of many questions that need to be determined,” said Grant.
Although there are still key details to be finalised, it’s clear there’s a lot of excitement around the giant Korean corporation’s new luxury car pitch, but at the end of the day the cars will to do the talking.
The Genesis cars

The Genesis G80 will be a facelifted version of the Hyundai Genesis that’s been on sale in Australia for more than two years now. It will rival vehicles like the BMW 5 Series, Audi A6 and Mercedes-Benz E-Class.
It will be powered by a 3.8-litre naturally-aspirated V6 engine, generating 232kW and 397Nm. This car is also offered with a V8 engine and twin-turbo V6 overseas, but they won’t be offered locally.
Genesis G80 gets a 3.8-litre V6… but no turbo The second vehicle on sale in Australia from launch, which has the greatest sales potential, is the Genesis G70.
Similar in size to a Mercedes-Benz C-Class and BMW 3 Series but likely to be priced lower – think $50,000 – while offering more equipment, the top-spec G70 is powered by a 3.3-litre twin-turbo V6 pumping out around 270kW.
Like the closely related Kia Stinger, the rapid mid-size rear-drive sedan will also be offered with a more affordable, less powerful 2.0-litre turbo-petrol engine, which Thomas says may find a sweet-spot in the market.
“The V6 may not be the dominant model,” said Thomas.
The 2.0-litre turbo four-pot Genesis G70 could be hot property “We expect the mix of 2.0-litre turbo [G70s] to be quite high. If you look at the Mercedes C-Class, they sell a lot of four-cylinder models. It might be similar for us.
“In terms of the way the G70 lines up against C-Class, A4 and 3 Series, it’s very competitive for space, and there’s a great interior atmosphere about the car. That’s personal opinion but it’ll priced competitively and well equipped,” stated Thomas.
“The performance aspect of the rear-drive twin-turbo V6 will be pretty appealing for a lot of potential customers as well,” he said.
Genesis also has a larger G90 model to compete with limousines like the Audi A8 and Mercedes-Benz S-Class, but Thomas said an SUV was more likely the next Genesis model for Australia, as previewed by the Genesis GV80 concept at the 2017 New York motor show.
Genesis GV80 concept is powered by a hydrogen fuel cell “It’s a bit early to talk about future models. We’re looking at SUVs, possibly the G90 but most likely the next model is going to be an SUV.
“We expect a Genesis SUV to be exceptionally well-equipped for the money. With the design teams we’ve got globally, we can expect the thing will look right. I guess the SUV is the one we’re really looking out for,” explained the Hyundai executive.
All Genesis cars sold locally will be given a suspension tune tailored for Australia roads and conditions, and a five-year warranty is all but certain.
The company is keen to get its new models into the marketplace to see how buyers respond, but on top of the Infiniti effect, Genesis will also have to overcome the public perception that Korean cars are still rubbish.
Genesis G70 interior Australian customers still have lingering concerns over Korean cars, borne from the company’s cheap and cheerful beginnings when cars like the Hyundai Excel were everywhere. But Thomas reckons that the Genesis brand will help eradicate negative attitudes.
“The more of these exceptional products we launch, the more we move away from the stigma of a South Korean brand, which I think still resonates in Australia to certain extent.
“We’re going to break Genesis away from Hyundai but it will obviously still be a Hyundai group brand. It really is a showcase for what the company can do as a whole,” he said.
“These are proper world-class cars, and it’ll be a world-class brand. In combination it will do a lot for us.”
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2018-01-29, 09:17 AM   #48
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis Is Getting Ready To Split From Hyundai Dealerships




This is an important move for the Korean luxury brand.
Hyundai quickly learned that if it wanted to sell luxury models like the Genesis and Equus in the US, it would have to do what Toyota did and create a spinoff luxury brand. So far, only certain Hyundai dealerships have been allowed to sell Genesis models, and even fewer have been trained to the sell the flagship G90. This will soon change because Hyundai is starting the process to give the Genesis brand its own standalone dealer network. Like Lexus, Genesis will soon have its very own dealerships with a better atmosphere and amenities.





This is a very important move to help more people in the US consider a Genesis because they don't have to show their face in a Hyundai dealer. It has been a struggle to get people to spend over $70,000 on a G90 in the same place where someone else just leased an Accent for $120 per month. Current Hyundai dealerships that participate in the Genesis Participation Agreement (GPA) that are operating in defined key markets will be given the first opportunity to apply for a new Genesis franchise. Throughout 2018, Genesis will build a network of temporary or shared facilities with around 100 retailers. Over the next three years, Genesis will build standalone facilities to enhance the Genesis buying and ownership experience.

“At Genesis, we believe in putting our customers first and giving them a proper ownership experience. To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company.” said Erwin Raphael, General Manager of Genesis Motor America. In 2017, Genesis sold 20,594 G80, G80 Sport and G90 sedans. Genesis sales will likely soar with the arrival of the entry level G70 sedan and some much needed crossovers.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2018-01-31, 03:17 PM   #49
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default


Genesis Division Informs Dealers They MUST Have A Dedicted Store To Sell The Brand





Hyundai Motor America and its U.S. Genesis division sent messages to Hyundai dealers this week, alerting them to the formation of an independent Genesis dealer network. Hyundai’s recently created luxury marque wants space between it and its value-focused sister division, and that means the need for standalone stores.
Shared showrooms simply won’t cut it anymore.
__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Unread 2018-02-18, 02:44 PM   #50
JDLM
Schutzstaffel
 
Join Date: Feb 2004
Location: Lenexa
Posts: 164,113
Post Thanks / Like
Default

Genesis Boss Promises "Turning Point" Reveal Coming To New York

A twin-turbo V6-powered coupe would be cool. Hint hint.
The New York Auto Show is special for Genesis, the new standalone luxury brand from Hyundai. It was in the Big Apple, way back in 2007, when Hyundai unveiled the first Concept Genesis. One year later, the Genesis Coupe had its debut at the same venue. Roadshow recently spoke with Genesis chief Manfred Fitzgerald during a golf tournament (specifically, the Genesis Open) out in California about the brand’s New York plans late next month. "We'll show something at the New York show," Fitzgerald told Roadshow.

8



“If you happen to be in town, you should not miss this one." Not surprisingly, Fitzgerald refused to go into specifics just yet, but this new vehicle, concept or production, could have far-reaching ramifications in terms of brand image. "I think this will be a turning point for the brand, how people perceive this brand and how people look upon this brand," Fitzgerald added. "This one will push the envelope definitely further... A lot of people will be surprised.” Almost exactly one year ago, the GV80 hydrogen fuel-cell SUV concept was first shown, and the production version is due to arrive sometime in 2019, though the concept’s powertrain will be ditched.


Instead, a conventional internal combustion engine, likely either (or both) the turbocharged 2.0-liter inline four and the 3.3-liter twin-turbo V6 from the G70 sport sedan will be offered to buyers. A hybrid plug-in is also very likely in the not too distant future. As to what Genesis will show next month, we’re hoping to see a new Genesis coupe halo model. The brand has everything it needs, powertrain, platform, design, etc., to make that happen.

8






__________________

AW|E90|ZSP|ZPP|2XA|NAV|HID| ///M | BMS |JB4 | VRSF



JDLM is offline   Reply With Quote
Reply

Tags
equus, g78, g80, g90, genesis, hyundai, launch

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

 

All times are GMT -5. The time now is 01:56 PM.


Design By: Miner Skinz.com
Powered by vBulletin® Version 3.13.37
Copyright ©2000 - 2018, vBulletin Solutions, Inc.
Copyright (c) 1993-2012, KCSR.org